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The Article Assignment should be written in:

• Times New Roman Font
• 12 point size
• Double spaced

Heading should be placed on the top right-hand corner (Single Spaced) including:

• Name
• Due Date
• Course ID/Course Title
• Reference Number
• Title

Points will be taken off for incorrect spelling and grammar. Also, include terms from the book and terms discussed in class.

Select an article or journal entry from a worthy source. Sources may include newspapers, magazines, journal database, etc). The article subject must focus on a major marketing issue within a business. Write a response to the article.

Your response must include the following:

• A brief summary of the issue
• Describe what the leader did or plan to do to resolve the situation
• Do you agree with the leader’s plan of action? If not, explain what you would do differently.