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Marketing Assignment | College Homework Help

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April 17th, 2020

Please answer each question. 2 paragraphs per question. References

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  1. What are the components of competitive strategy?  Within competitive strategy what is the relevance of a value change framework?  What are the implications for customers and the competition?
  2. Cooperative strategies are the steps taken by two or more organizations to align strategies and resources to achieve a common goal.  Discuss some considerations that must be taken into consideration when planning a strategic alliance.
  3. What are the critical factors that are necessary in a joint venture to increase the likelihood of success?

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