Market Research Assignment | Homework Help Websites
Check File
2 pages
INSTRUCTION
This is the draft proposal of Market Research project
| A. Proposed Project Title |
| Role of advertising in bringing awareness and developing perception for social causes. |
| B. Why do think this is required?
(.i.e. problem context, rationale, description of problem area, nature of challenge– limited to 500 characters) |
|
Advertising is one of the most media used by the people and become a prevalent force in contemporary society . It has a huge impact on the people behavior toward social causes like Gender Inequality, Child Abuse and discrimination of all sorts. If we want to reach the most number of people in the community, we think the advertising way is the most suitable one. What we aim in this research to identify the effects of those advertisements on society behavior and some ways to make use of them for social causes
|
| C. Brief description of project objectives. (i.e. scope of proposal and deliverables) -( Objectives are the successive steps you need to take in order to answer your research question) |
| By the end of the research we will clearly:
● Define the importance of Advertisement for social causes. ● Explain the effect of Advertisement on society behavior towards social causes. ● Identify the best way to use Advertisement in social causes. |
| D. Research Methodology -(The process used to collect information and data for the purpose of making business decisions. The methodology may include publication research, interviews, surveys and other research techniques) |
| We will conduct a survey of 10 questions related to the title of our research for at least 50 students in Yanbu University College for all specialization in order to collect the required data to achieve our objectives.
|
| E. Scope of Research-(The scope should summarize the project or product objectives. Objectives should be measurable and achievable within the time allotted. |
| Our research will be about the Role of advertising in bringing awareness and developing perception for social causes because we want to find out the importance of advertising in social causes, the evolution of advertising industry and the effects of advertising on society behavior towards social causes. Also, we will illustrate the best way to use advertisements in social causes. We will collect data by going to common people and giving them the questionnaire to answer specific questions about the research. |
Advertising is a method or a way of communication with the customers or people. Advertising plays a huge role in shaping society way of seeing, thinking, and understanding things or situations. It is always present, though people may not be aware of it. It could be used to send direct or even indirect massages. Now a days advertising being seen in every possible mediator ensure delivering the massage to the major number of people. Advertising considered as one of the most media used by companies and become a prevalent force in contemporary society.
Social causes are issues or problems influence a large number of individuals within the society such as children abuse, gender inequality, and discrimination. Advertisement has a huge impact on the people behavior and thinking toward these social causes.
This method is very important to increase the awareness and perceptions toward the social causes since it could reach the most number of people in society. This could be done via many ways like TVs, print (newspapers, magazines, etc.), websites, social media, and others.
We aim through this research to achieve our objectives. By the end of the research we will clearly:
- Define the importance of Advertisement for social causes.
- Explain the effect of Advertisement on society behavior towards social causes.
- Identify the best way to use Advertisement in social causes.
Studying the Role of advertising in bringing awareness and developing perception for social causes will help us to figure the importance of this kind of advertisement. Also, we will focus more on these kinds of advertisement and use them to increase society knowledge and prevent raising these problems.
Here are some examples of social advertisements:
- Children abuse
- Gender inequality
- Discrimination
- Q3 if yes what was that advertisement about ?
Task :
- Details of sampling (one page)
- Data collection methods(one page)
- Size 12 time new roman
- Done after 6 hours
