Market of Hemp in Germany Assignment | Homework Help Websites

Brainstorming // Outline

Market of Hemp in Germany.

Farmers have been able to grow hemp legally in Germany since 1996.farms can be utilized to help patients suffering from severe conditions. If industrial hemp is to have a future in Germany or other Western countries, hemp-based product lines will have to be established on a relevant scale within the next five years.  The emerging German hemp industry is now faced with the question which of the numerous potential products will have a realistic chance of successful introduction into German economy under technical, economic, and environmental criteria. This question has now been answered by the ‘Hemp Product Line Project’ (HPLP). At least 11 product lines based on hemp fibers, hurd, seeds/oil and cannabinoids are suitable for establishing the foundation of a sustainable German hemp industry.

Tariffs / regulations and laws.

CBD products are legal in Germany, as long as the THC content is lower than 0.2 percent., the latest chemical analysis of plantationa confirmed that crops contained 0.17 percent of THC, which is just under the legal 0.2 percent threshold for the main psychoactive component of cannabis.

Hemp cannot simply be sold as plants to the customers its a result of a recent amendment to the country’s Narcotics Act. According to the act, a person can only handle unprocessed hemp if it serves “exclusively for commercial or scientific purposes, which exclude an abusive or intoxicating purpose. Authorities are only allowing customers with a business license to trade hemp to pick and purchase.

Target market research.

The demand for hemp and medical marijuana has increased 43% in 2018 after the legalization in 2017. Germany does not keep track on how much is being sold so it is hard for company’s to analyze the market. Hemp is used for many different reasons; durable textiles, healing creams and oils for muscle pains and also be used to moisturize and anti aging cream.

The target market in Germany will be towards women and people with who need medical attention. Beauty standards in Germany is high anti-aging creams are already very popular among women. With medical marijuana becoming more and more popular and more demanding, hemp creames and oils healing components will also start gaining attention.

The modern image of hemp involves three major components.  They include the diversity of products from a single plant and the complete utilization of both the plant and its products (recyclability).  While these two components are permanent in nature, they are currently complemented by a third component, i.e. the ambiguity of drug-Cannabis in public opinion.  This component is likely to lose importance in the long-term.
The decentralized, material-efficient mode of production also offers hemp processing operations an opportunity for creating a network under a common logo which would also certify compliance with quality standards.  Thus a hemp-related “net identity” may be created as an alternative to centralized structures of production, which would improve market opportunities for hemp products and allow participating companies to benefit from the hemp image in a more focused way.

Market analysis.

Investments and marketing activities should focus on their implementation.

The rate and extent of the establishment of hemp-based product lines also depends on a political and economic framework for development and introduction of ecological product lines and those based on renewable resources.  Much of the latter is typically performed by small and medium-size firms with a higher degree of integration into regional economic structures. Thus, any measures in support of such firms will also support the development of a hemp industry and their products.

The domestic market of hemp is blazing and more companies are seeing great potential in the market. German has been struggling to meet demand ever since medical marijuana were legalized. Although hemp has been legalized since the late 1990’s the trend of medical marijuana has boosted the production of hemp products in Germany.

Trends.

Hemp is used to make more fibers and less resin, so lawmakers don’t want you to make CBD oil, creams, and teas,”People often think hash and hemp are the same thing, But the difference is that one gets you high and the other doesn’t,”.

Beauty trends in Germany are related to skin care. Hemp is known for its anti aging properties