Macro-environmental Forces Task | Buy Assignments Online

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November 8th, 2018

Questions:
Ques 1: Identify and discuss the main macro-environmental forces at play in this case study and how these may be addressed with the strengths and weaknesses of the RAV4? Ques 2: What is the product lifecycle? Explain where you believe the Toyota Rav 4 is on the product lifecycle stage in Australia and identify what would be a relevant marketing mix for the product at that stage.
Ques 3: What is market segmentation and why is target marketing important? Describe a person who has the characteristics of the target market for this campaign. How in your opinion might the older loyal customers of RAV4 respond to the new positioning campaign?
Ques 4: Explain the consumer-decision making process and what would be the key factors influencing a purchase in this product category. Provide recommendations for Toyota at each stage of the decision-making process.

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