Macro-environment & marketing strategy Essay | Buy Assignments Online

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November 8th, 2018

Choose one from the list below. Submit one copy via Turnitin on the unit’s Moodle site by 23.55 on Friday 26th October 2018. Please make use of examples when writing your essay. Please note that the word limit for this essay is 2500 words (excluding reference list, but including in-text references) and that this is a hard limit, anything over this will be penalised. Please put page number and student number on every page. Do NOT put your name on the paper. Please put your student number in the Submission Title field when you upload to Turnitin. You also need to put the word count at the end of your essay and just before the reference list. Critically discuss the view that of the four influences on price identified in the lecture, customers are the most important. Critically discuss the view that the most important of the three product levels is the augmented product. Critically discuss the view that every manufacturer should aim for intensive coverage of distribution channels. Critically discuss the value of understanding an organisation’s macro-environment before beginning the development of a marketing strategy.

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