Counterfeiting is one of the biggest challenges facing the luxury industry today, and it is one of the most pressing issues you need to tackle as the new marketing manager of a luxury firm of your own choice in one of the following industries:
– Perfumes & cosmetics
– Wines & spirits
– Watches & jewellery
– Leather goods
– Hotels & hospitality
You are required to report back to the board on how counterfeiting threatens your luxury brand and how it can be addressed through a new digital marketing campaign.
The report should include the following sections:
1. Introduction: Set out clearly and logically the aim of the report. [5 marks]
2. Short background of industry and company: Highlight why you chose this company and industry. Use Kapferer and Bastien’s (2009) luxury business model to position your company of choice. [5 marks]
3. Critical review of literature: Critically evaluate and properly reference prominent theories and models on luxury brand concepts, theories, and models, with special focus on managing luxury brands, measuring luxury brand equity, luxury brand elements, luxury brand distribution and pricing, and luxury brand consumers. Make sure an evaluation is carried out rather than a description of the literature. (LO1, LO2, LO3, LO4, LO5) [40 marks]
4. Findings/results: Based on the previous literature review, critically analyse the challenges your luxury brand is facing with regard to counterfeit products, with a focus on the following elements:
– Premium/aspirational image
– Alignment/consistency of all aspects of the marketing programme
– Identify other brand elements as important drivers of brand equity
– Identify secondary associations (personalities, events, etc.) as drivers of
– Control of luxury brand distribution
– Premium pricing strategy
(LO3, LO5) [30 marks]
5. Conclusions/recommendations: Based on your analysis, draw
conclusions on how the brand equity of your luxury brand is impacted by counterfeit goods and make recommendations as to how this position might be improved, particularly through digital marketing techniques. (LO3, LO5) [20 marks]
Please read all questions and information provided carefully. Answers should be an appropriate length, keeping in mind the question requirements and total word count allowance.
In addition, your assignment should demonstrate the following qualities:
A critical appreciation of relevant literature and its use to support your argument, substantiate calculations, and address other aspects of the assignment.
Taking ownership of the content, being prepared to debate and argue a personal position, and providing evidence of evaluative skills. A submission made up of extracts from published sources which is descriptive or simply theoretical regurgitation is not acceptable. Your submission must have interpretation and consideration of the challenges and issues of applying theory to practice.
Logical flow of ideas and treatment; appropriate selection of real-world factors related to the companies under scrutiny.
Evidence of additional personal research, and the ability to analyse material from a variety of appropriate, relevant perspectives.
Presentation, structure, appropriateness of methodology, breaking into section headings/subheadings, tidiness.
Marks will be awarded for proper referencing and originality of work. Also note that plagiarism is a serious offence and your submission will be electronically checked.
Why Choose Us
At Myhomeworkwriters.com, we always aim at 100% customer satisfaction. As such, we never compromise o the quality of our homework services. Our homework helpers ensure that they craft each paper carefully to match the requirements of the instruction form.
Professional Academic Writers
With Myhomeworkwriters.com, every student is guaranteed high-quality, professionally written papers. We ensure that we hire individuals with high academic qualifications who can maintain our quality policy. These writers undergo further training to sharpen their writing skills, making them more competent in writing academic papers.
Our company maintains a fair pricing system for all academic writing services to ensure affordability. Our pricing system generates quotations based on the properties of individual papers.
My Homework Writers guarantees all students of swift delivery of papers. We understand that time is an essential factor in the academic world. Therefore, we ensure that we deliver the paper on or before the agreed date to give students ample time for reviewing.
Myhomeworkwriters.com maintains a zero-plagiarism policy in all papers. As such, My Homework Writers professional academic writers ensure that they use the students’ instructions to deliver plagiarism-free papers. We are very keen on avoiding any chance of similarities with previous papers.
Customer Support 24/7
Our customer support works around the clock to provide students with assistance or guidance at any time of the day. Students can always communicate with us through our live chat system or our email and receive instant responses. Feel free to contact us via the Chat window or support email: email@example.com.
Try it now!
How it works?
Follow these simple steps to get your paper done
Place your order
Fill in the order form and provide all details of your assignment.
Proceed with the payment
Choose the payment system that suits you most.
Receive the final file
Once your paper is ready, we will email it to you.
Our writers complete papers strictly according to your instructions and needs, no matter what university, college, or high school you study in.
Our Homework Writing Services
My Homework Writers holds a reputation for being a platform that provides high-quality homework writing services. All you need to do is provide us with all the necessary requirements of the paper and wait for quality results.
At My Homework Writers, we have highly qualified academic gurus who will offer great assistance towards completing your essays. Our homework writing service providers are well-versed with all the aspects of developing high-quality and relevant essays.
Admission and Business Papers
With Myhomeworkwriters.com, we will help you secure a position at your desired institution. Our essay writing services include the crafting of admissions papers. We will still help you climb your career ladder by helping you write the official papers that will help you secure a job. We will guide you on how to write an outstanding portfolio or resume.
Editing and Proofreading
Myhomeworkwriters.com has a professional editorial team that will help you organize your paper, paraphrase it, and eliminate any possible mistakes. Also, we will help you check on plagiarism to ensure that your final paper posses quality and originality.
My Homework Writers harbors professional academic writers from diverse academic disciplines. As such, we can develop homework writing services in all academic areas. The simplicity or complexity of the paper does not affect the quality of homework writing services.