Listening Assignment | Homework Help Websites

Read the attachment and give a reply to it, need input , must not summarize the paper, give advice and thoughtful input . 150 words min

For this week’s assignment, I chose Wendy’s fast food restaurant. I chose Wendy’s because of the high level of engagement their social media team has engaged in over the past three or four years, primarily via Twitter. In the past, Wendy’s Twitter account has directly engaged individual consumers and competitors in addition to their usual promotion.

Blog: https://www.squaredealblog.com

The “Square Deal Blog” is not linked to the official restaurant webpage.

Details about site traffic to include subscriptions, clicks, and webpage hits were not readily available from the site.

The blog headline reads: “Wendy’s views on food, quality, culture, foster care adoption, and doing our best to make Dave proud.” Based on this title alone, the targeted audience appears to be middle age, conservative consumers. Teenagers are likely not concerned with a company’s views on foster care adoption or the values in regards to quality and culture.

Below the opening slogan are five tabs titled: “Latest,” “Food,” “Family,” “Community,” and “Featured.” Here again, the blog caters to the middle age, conservative demographic through the use of terms like “family,” and “community.”

After exploring the website, the user sees that Wendy’s posts with some regularity: about one to two times per month. While some articles are about upcoming promotions, the majority of content is focused on family/community values, and how Wendy’s interacts with members of society along these value-driven lines.

Based on the layout and content, the “Square Deal Blog” is an active platform for Wendy’s to interact with their conservative customers who are middle-aged and older.

Facebook: https://www.facebook.com/wendys

The Facebook site was linked on the official restaurant webpage.

A snapshot from 30 Jan indicated that 8,478,758 people have “Liked” and 8,141,467 are currently “Following” the Wendy’s Facebook page. These statistics show that Facebook is Wendy’s most used platform in their repertoire.

The page has several submenus that range from “Reviews” to “Videos.” From first glance, the Facebook page appears to be a happy medium between the company and the consumer with a much broader targeted segment, capturing all of Wendy’s consumer base.

Like their Twitter feed, the Facebook page is extremely responsive, with every negative review or comment receiving a reply from Wendy’s requesting more information to rectify the situation.

Additionally, users can locate restaurants in their area including reviews and posts for that particular restaurant.

Overall, the Facebook page is the most interactive platform between the company and the consumer. The targeted audience is indeed any user of social media as the page incorporates aspects of every other platform into one centralized location.

YouTube: https://www.youtube.com/user/wendys

The official YouTube channel was not linked on the official restaurant webpage.

As of 30 Jan, the official channel had 84,849 subscribers, 26 videos, with a total of 21,321,439 views.

In the last month, Wendy’s has uploaded six videos. Based on these videos, Wendy’s uses their YouTube channel as a promotional platform for English and non-English speaking consumers. Of the six videos, three were in Spanish, with the most watched video (6.4M views) being a Spanish video.

In general, Wendy’s YouTube channel is weak in regards to the other social media platforms utilized by the company. The main reason for the general lack of use stems from other social media platforms incorporating organic video recorders/players on their sites. In recent years, the value of a robust YouTube channel has decreased due to this ability.

Twitter: https://twitter.com/Wendys?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor

Wendy’s Twitter account was linked on the official restaurant webpage.

As of 30 Jan, Wendy’s Twitter displayed 159K “Tweets,” 1,259 people followed, with 3.01M people following, and 31.9K “Likes.”

The Wendy’s Twitter feed is easily the most active social media platform used by the company. The account posts multiple times a day and generates thousands of responses (comments, retweets, and saves) per post.

After reviewing the language used on the Square Deal blog, Wendy’s Twitter feed proves to be an almost 180-degree turn. The slogan “We like our tweets the same way we like to make hamburgers: better than anyone expects from a fast food joint.” appears beneath Wendy’s handle on the homepage.

This phrase is targeting a demographic that is much younger and more receptive to confrontational advertising. This attitude has propelled Wendy’s Twitter feed to the top of the fast food pyramid. Wendy’s is well known for their harsh responses to competitors such as McDonald’s and Burger King. (https://www.squaredealblog.com/homewendys/2018/12/20/best-of-wendys-twitter-roasts-2018)

The targeted audience is further reinforced by how promotions are pushed on the platform. In the last week, Wendy’s has announced a promotional deal for a free hamburger when ordered through Door Dash. One post stated, “Don’t get clowned rushing to get a measly side of bacon for a random hour.” This language is a stark difference from the “Square Deal Blog” post that was advertising the same promotion. To further this promotion, Wendy’s has partnered with Twitch, which is a popular video game streaming platform used primarily by teenagers and those people in their early twenties.

The language, partners, and general attitude clearly shows that Wendy’s Twitter is dedicated to targeting the younger generation who respect the confrontational/”in your face” attitude and interaction.

Instagram: https://www.instagram.com/wendys/?hl=en

Although Instagram was not a part of the assignment, I included the platform because it was linked directly on the official Wendy’s website.

As of 30 Jan, the Wendy’s Instagram had 309 posts, 836k followers, and 54 people followed.

The numbers alone indicate that Instagram is a far more robust platform than YouTube or the Square Deal blog. In many regards, Instagram has taken over the role that YouTube would fill based on the majority of Wendy’s posts being videos.

Instagram limits videos to roughly 60 seconds which allows Wendy’s to produce short, succinct promotional advertisements. In the ever-evolving digital world, where less is more and faster is better, Instagram allows Wendy’s to target their tech-savvy consumers between the ages of 18-29 better.