SD productions is a theatre company in the entertainment industry that produces plays and musicals. It is considering to increase their investment to be able to include more famous actors in their plays, increase the quality of the music, special effects, etc. By doing so, they expect to bring better reviews, which in turn could increase their ticket sales. This should lead to higher profitability, and therefore more money available to invest in the future. They are aware of the fact that the bad weather may decrease their ticket sales regardless of the quality of their plays.