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International Marketing Assignments | Online Homework Help

Author:
April 10th, 2020

Instructions

For your Unit 6 assignment, please write a paper that describes one of the three typical marketing strategies that firms use to obtain a foothold in a foreign market. Choose from either differentiation, cost leadership or focus strategy. Use an example of a real-life situation where a firm used one of these strategies and describe whether or not they were successful.

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Your paper should be at least three pages long and written in accordance with APA guidelines, with a cover page, double-spacing for the text, in-text citations, headings, and a reference page. You need to use at least three Scholarly resources for this paper.

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