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International Entry Mode Assignment | International Entry Mode

Author:
June 28th, 2020

You are the international business management adviser to the President of a successful corporation(Cargill). The company desires continued market growth. In addition to financial success, the company and its executive management are interested in maintaining the highest of ethical standards and being a force for the betterment of humanity and the planet.

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Your job is to create a market entry strategy to tap an appropriate developing country market(Kenya).

The paper should contain the following points.

Describe the product/service (Agriculture) Analyze the industry and competitive environment in the target country. Evaluate challenges to entry that the country market represents.

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Propose a mode of entry and appraise whether alliances will be used

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