Information Technology Assignment | Homework For You
Task 1 Use the survey data to create four customer segments
Hint: Use K-Means algorithm in IBM SPSS Modeler and consider your data as ‘continuous’.
Calculate CLV and ‘Total Segment Value’ for each segment from Task 1 (discount rate = 3%)
Hint: Use Microsoft Excel
Analyse and interpret your findings from Tasks 1 and 2
Hint: Start by identifying appropriate labels for the four customer segments created in Task 1. Use “Cells show relative distribution” tab under “View: Clusters” option of your K-Means model nugget to interpret your customer segments.
Task 4 Develop recommendations for TESCO using your findings from Tasks 1, 2, and 3. Get Statistics homework help today