Incremental Earnings Assignment | Homework For You

Kokomochi is considering the launch of an advertising campaign for its latest dessert product, the Mini Mochi Munch. Kokomochi plans to spend $4.6 million on TV, radio, and print advertising this year for the campaign. The ads are expected to boost sales of the Mini Mochi Munch by $7.7 million this year and $5.7 million next year. In addition, the company expects that new consumers who try the Mini Mochi Munch will be more likely to try Kokomochi’s other products. Homework For YouAs a result, sales of other products are expected to rise by $2.1 million each year. Kokomochi’s gross profit margin for the Mini Mochi Munch is 38%, and its gross profit margin averages 23% for all other products. The company’s marginal corporate tax rate is 35% both this year and next year. What are the incremental earnings associated with the advertising campaign? Complete the table below: (Round to the nearest dollar.)

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Year 1 >

Incremental Earnings Forecast

Sales of Mini Mochi Munch

Other Sales

Cost of Goods Sold

Gross Profit

Selling, General, and Admin. Expenses

Depreciation

EBIT >

Income tax at 35%

Unlevered Net Income. Get Finance homework help today

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