Find out as much as you can about the issues faced and the organisation and then undertake a brief IMC situation analysis of the issues surrounding your chosen case, considering the major stakeholders (e.g. influence on customers, employees, supply chain (i.e. say in the case of AMP this would include financial advisors)), government, etc.);
What factors have contributed to the present situation?
What concerns are likely to be driving each of the stakeholders that would need to be considered for an IMC program?
Briefly discuss how IMC has been utilised to date in dealing with this issue
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