FOR PHYLLIS YOUNG ONLY
Strategic Management: Joie de Vivre Hospitality, then watch the corresponding video in the Unit Study Guide. Answer two of the Discussion Questions on page 81. Be sure to restate each question in your own words before answering in essay format. Your total assignment response must be at least 400 words in length. You must use at least your text book to complete this assignment. All sources used, including the textbook, must be referenced; paraphrased and quoted material must
have accompanying citations. All references and citations used must be in APA style.
: Joie de Vivre Hospitality: Strategic Management
The questions are:
3-14. How does Joie de Vivre Hospitality differentiate its boutique hotels from other hotel offerings in the area?
3-15. How did Chip Conley and Joie de Vivre Hospitality demonstrate great strategic flexibility during the dot-com crash and post-9/11 industry recession?
3-16. What is Joie de Vivre’s philosophy on advertising for its hotels? How does this support the firm’s strategic aims?
3-17. Similarly, list five specific human resource management practices that you would suggest JDV use in order to produce the employee behaviors required to achieve JDV’s strategic aims.
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