How to Write a Case Study: Guide for Freshmen

Customers have different experiences when they visit a business, and a written account of such an experience is referred to as a case study. It is an account of a customer’s experience after using a particular product or services from a business. The description outlines a customer’s problem and how they overcame the problem by using a product or service from a particular company.

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As a freshman, it is important to learn how to write a case study as it may be a useful skill in your future studies and other endeavors. Both business and scientific studies must have a specific example that a writer uses to provide factual evidence. Case studies are in most cases prepared by the marketing team within an organization to highlight proven results to potential customers. The following are some useful tips for freshmen on how to write a case study:



Before writing a case study, you must look for a happy customer who will feature in your case study. The customer will be able to share results with you in a case study interview.

In order to write the most engaging case study, you need to carry out a comprehensive case study interview. It is the insights gained from the interview that the writer uses to develop their case study. A case study is not just a list of data but a story that can grab the attention of potential customers.


The Writing Process

The writing process can be overwhelming for people that are not used to writing. However, there is no need to be under any pressure as the main objective of a case study is to pass a massage. When writing a case study for the first time, one does not necessary need to be perfect.


There is always a chance to revise your work. In other words, case studies should be viewed as “written storytelling” and not the usual technical writing. In fact, the most effective case studies are presented as stories. As a result, there is no need to agonize over your not so good writing skills as you only need basic skills to write tell a story. In this case, you need to tell a story in a powerful way.


The Art of Storytelling

Case studies are meant to convince potential customers to make buying decisions and that is why they must be irresistible. In the history of communication, a great story is one of the proven ways of passing a massage.

The best way to make a person experience a sensation is by activating the neurons in their brain by telling a story. You only need to apply the basic concepts and elements of storytelling to case studies and the results will be better than you expected.

Case Study Layout

The best to get people to read your case study is by having a good layout. In most cases, people judge the book by its cover, and this is not going to disappear any time soon. The content might be great but may not attract readers when the layout is poor. To begin with, you must have a compelling title as case studies are not in any way different from newspapers when it comes to the headline. A benefit-focused title is always good for a case study.


The content of a case study should be broken down in sections to show some level of organization. The sections might be background information, challenge, customer’s experience and results. In other words, the content should be broken down into digestible chucks. You should only include relevant subsections and ensure that the content is as clear as possible.


For freshmen learning how to write a case study, the key sections include; Exposition, Inciting incident, Obstacles to overcome, Midpoint, Climax, and Denouement. The company’s background information is included in the exposition section, while the customer’s problem is explained in the inciting incident section.


The customer’s search for a solution is described in the obstacles to overcome section. The midpoint section demonstrates the business’ competencies that attracted the customer. The denouement section is the final section, and is basically a call-to-action section.


In conclusion, a good case study should tell a good story about a particular business or company to tract potential customers. The story is told from the perspective of a happy customer.

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