How to Create a Strong Persuasive Speech


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A persuasive speech is a specific type of speech in which the speaker has a goal of convincing the audience to accept his or her point of view. Its main function is to convince the audience to do something. Whether you want people to follow your reasoning, to vote, stop polluting, or change their minds about something, persuasive speech is an effective way to convince an audience.


There are many elements that create a successful persuasive speech. Proper prior preparation helps one to create and deliver a powerful speech. You should prepare to write, write your speech, present your speech. The following are some of the guidelines for creating a strong persuasive speech.


1. Learn About Your Topic

For one to create a powerful speech, it is important to know as much as you can about the topic you will be discussing. This is possible by doing research and learning about the particular topic. For instance, if the topic is controversial, it is good to know the argument of both sides of the issue. Whatever argument you will be marking, you must be more persuasive to address the views of the opposing side.


Spend sometimes reading books or articles about your topic, either online or on articles. Make sure you use reliable sources. Sources like editorials, talk radio, or partisan cable news, can be valuable for finding out what other people think about your topic. But, don’t t rely on them as your only source of information because they ca n be highly biased.


2. Know Your Goal

Speaking persuasively in a speech is a valuable professional skill. Setting a goal helps you convince listeners to view an issue as you do, and archive goals that require the support of others. Your goals and the audience are the foundation of what you are going to say, as well as how you will say. It is also important to understand what exactly is it you are trying to achieve with your speech. This can help you tailor your content to fit your goal. Your speech will need to reflect on what exactly you hope the audience will do.

3. Understand Your Audience

It is important to understand your audience and their views and knowledge of the topic. This is because an audience that knows little about your topic will need more background information and in simple language. Also, an audience made up experts on your topic will find it to be boring.


In the same case, an audience that already supports your view on a topic will be easier to persuade to take some action. But, an audience that does not agree with you will need more time to persuade.


You must choose the right approach to persuade your audience, an example using ethos, pathos, or logos. Outline your main points. This will help you to plan how much time you will need to have the speech.


4. Write a Strong Opening

Before you can begin persuading your audience, you need to begin the speech in a way that will make them want to pay attention. This could be a statement that gives your audience attention.


Show the audience you have something to share by connecting with them emotionally. Show the audience that you are knowledgeable and have personal and professional experience. Offer persuasive evidence, this supports your viewpoint. Don’t jump from one argument to another.


Conclude with a call to action, the conclusion to your speech should remind your audience what you have told them and what exactly you what them to do. Before delivery of the speech, you should practice your speech either in front of a mirror, friends or family.


This can help you notice the things that can hinder you from delivering your speech properly. Therefore you can improve on those issues by going through your feedback. During the presentation, you have to dress appropriately, relax, and involve your audience.


In conclusion, to create a proper persuasive speech you need proper preparation from selecting a topic, decide the main goal you need to archive, understand your audience well, choose a persuasive approach that is suitable to a particular audience and topic. You should be well dressed, relaxed and confident so as to create a powerful persuasive speech.

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