Financial Ratio Analysis and Internal Factor Evaluation (IFE) Matrix Instructions
Throughout this course, you will work on a strategic case analysis project. This project consists of different parts you will complete each week that build on each other.
Go to the Strategy Club website and review the Sample Strategic Plan for Colgate-Palmolive (2019) under the student resources section. This sample strategic plan is an example of what your completed strategic case analysis should look like at the end of the course.
Part 1: Financial Ratio Analysis
Perform a Financial Ratio Analysis of your company (Nike, Inc.). Complete the following:
Step 1: Using the resources listed in Table 4-8 in Chapter 4 of the David text, research, and find as many financial ratios as possible for your company (Nike, Inc.). Be sure to record your sources.
Step 2: Open your Strategic-Planning Template. Click on the Ratios tab at the bottom of the template.
Step 3: Use the pertinent data on your company to complete the Historical Ratios Table in your Strategic-Planning Template.
Step 4: In 500-750 words, prepare a report of the research information being sure to discuss what the findings mean regarding strategy creation.
Part 2: Internal Factor Evaluation Matrix
Construct an IFE (Internal Factor Evaluation) Matrix by doing the following:
Step 1: See Chapter 4 of the David text to learn how to complete an IFE Matrix.
Step 2: Open your Strategic-Planning Template. Click on the IFE tab at the bottom of the template
Step 3: Use the pertinent data on your company to complete the IFE Matrix in your Strategic-Planning Template.
Step 4: In 250-300 words, write a brief explanation of the findings and implications of the data identified in the IFE.
Step 5: In 250-500 words, address the following prompts:
• What strategies do you think would allow the firm to capitalize on its major strengths?
• What strategies would allow the firm to improve on its major weaknesses?
Submit the Financial Ratio Analysis, IFE Matrix, the brief explanation of implications of the matrix, and the short essay responses to the prompts as one deliverable.
Be sure to cite three to five relevant and credible sources in support of your content. Use only corporate websites or those provided in Topic Materials.
This assignment uses a rubric. Please review the rubric prior to beginning the assignment to become familiar with the expectations for successful completion.
While APA style is not required for the body of this assignment, solid academic writing is expected, and in-text citations and references should be presented using APA style guidelines.
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