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In this paper, you should examine a public relations campaign that you find discussed in a public relations or communications journal in the library or online or in other books or Web sites. You must have at least three sources for the paper and the paper’s sources must be properly cited.
In examining the campaign, you must review the research that was done, what goals and objectives were set for the campaign, what plan of action was developed, how the campaign was implemented and the communications accomplished, and how the campaign was evaluated. In other words, you must relate the four steps involved in the campaign.
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In addition to reviewing the campaign, please add a brief critique of the campaign, noting those aspects that worked very well, any that might not have worked so well, and any ideas that you have that would have been good to add to the campaign or anything you think might not have been cost effective.
This paper should be no more than four pages, but it can be less, if it takes less to cover all these aspects of the campaign. Do not cover a campaign that is in the text or that is widely discussed already: for example, no Tylenol, no Exxon Valdez, no Jack in the Box, etc. Choose one that is not well known but that gives a good example of the four-step process in action.