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Title – informative, declarative sentence, clear, concise

Subtitle – fun, catchy, “hook”

Label: “Press Release” + release date

Body of Story

Location + Date + Publication Outlet [double dash or space] Story…

· Paragraph One – summary of trade pubs topics that week

· Include links as needed

· Include image/photo (if relevant)

· Paragraph Two – article of interest

· Include quote, properly attributed

· Paragraph Three – major insight/s gleaned from reading

· Do NOT use the first or second person (I or you)

· NOT: “As you can see from above, social media has become a major force in industry branding, but I’ve found that each channel has its own special challenges”.

· Instead: “Social media has become a major force in industry branding, but each channel has its own special challenges. The most successful campaigns use each platform to craft a different personality that appeals to the typical users of that channel.”

Boilerplate – Brief statement describing trade publication (see “about” explanations on web site)

Writer’s Contact Information\

Press Release #4 instructions:

Each Press release will contain the following content (in addition to correct formatting):

· Paragraph One – summary of trade pub topics that week

· Include links as needed

· Include image/photo (if relevant)

· Paragraph Two – Discussion about article of interest

· Include quote, properly attributed

· Paragraph Three – major insight/s gleaned from reading

More info:

-Your first paragraph should summarize 3-5 articles, the second should be a more in-depth look at just one of those articles, and the third a take away or insight to be gleaned from your analysis. Also review the correct formatting and layout for the press release. If you have questions about any of these things, email me or come to my office hours.

How to write a press release

· https://www.huffingtonpost.com/zach-cutler/press-release-tips_b_2120630.html