Tips for an effective case study writing
As a student, you might find the need to study an individual, group of people, or an event. In case you find yourself in such a situation then the task at hand will be simply writing a case study. The main aim of a case study is, to identify a problem and deliver results that help forecast future events. The investigative methods used for a case study are qualitative, quantitative, and or mixed-method model. In this article, we will learn a few tips on writing a compelling case study.
Create an outline
The first step to a simple outline is writing broad headlines to your themes. Consequently, you may write down sub-headings to your work. An outline gives you direction on the main points you want to discuss in your case study. It also helps sort out irrelevant or unfulfilled information and enables you to identify gaps in your research.
Narrate a story
Storytelling is a powerful tool in creating visualization in a case study. It gives the readers personal and vivid insight into the point you are putting across. Employ all the elements of a story including; characters, themes, places, situations, and events to make your story captivating. It is important to merge the story with facts and figures to maintain relevance and truthfulness in your case study.
Use proper formatting elements
Make your case study visually enticing for your reader. No matter how informative your writing is, no reader wants to read through huge blocks of text. Make it perusable and easy to read. A few formatting elements you might need to employ include;
- Italicized and bolded text
- Bullet points
This will help your readers get into the most important areas of your study and derive their informational needs. In addition, it is a great way to improve the Search Engine Optimization (SEO) for your case study. Multimedia elements such as images, PDFs, and videos could catalyze the engaging power of your writing.
Avoid using broad statements when it comes to figures. Using direct standalone numbers makes your case study more credible in proving facts and convincing the reader. You may use data analytics, graphs, and charts to describe or translate what the numbers mean.
In some cases, your readers may not understand what the data in the charts mean. As such, it is important to put a description and contextualize the real meaning of the data.
Try a variety of content formats
Depending on your audience or clients, try switching from the storytelling format of writing a case study. There is a variety of formats you can use to deliver excellent content to your audience. Consider your reader’s needs and goals and then assess the best way to meet them.
Recent trends have seen webinars, podcasts, and infographics used as tools for case studies. All of these options are meant to encourage creativity to improve your audience’s engagement. The text-only format might be redundant especially in this age where information competes for attention.
Appeal to different types of audiences
Have you considered that not all of your audience likes to read? Some may prefer visual, video, or audio representation of your case study. You could miss out on an entire population of an interested audience if you only stick with a text-based format case study.
Therefore you may publish your case study as infographics, YouTube video, or a podcast. This widens the base of your target audience reach.
Lastly, make your content easy to look up and find especially on the internet. A good trick would be to publish your case study on popular platforms. In case you get stuck in your case study assignment, seek out a case study writing service provider to help you out.