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Write a 5–7 page program evaluation proposal that presents the needs analysis and proposes methods of data collection and analysis, an implementation plan, and standards and criteria for evaluating the program, culminating in a compelling appeal for its implementation.

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While program evaluation has a designated focus and outcome, there are many approaches to program evaluation to choose from. The choice of approaches is important because it sets the foundation for planning and implementing the evaluation.

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Over time, several authors have contributed approaches to evaluation. Some approaches or models of program evaluation issue from different philosophical orientations regarding the function of program evaluation while others have different implications for implementations. Therefore, evaluators must take caution to select the evaluation model that is best suited for providing structure for gathering information relevant to the program being evaluated. Evaluators should know the purpose, advantages, and disadvantages of each approach.

By successfully completing this assessment, you will demonstrate your proficiency in the following course competencies and assessment criteria:

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Competency 1: Design a program evaluation.

Create a plan for collecting appropriate data supported by clear rationale.

Analyze best standards and criteria for evaluating a program.

Competency 2: Manage interpersonal dynamics of the program evaluation process.

Plan ways to collaborate with others to complete necessary research and evaluation.

Competency 3: Communicate research and evaluation results in appropriate and effective formats.

Create a plan for data analysis supported by clear rationale.

Competency 4: Communicate in a manner that is scholarly, professional, and consistent with expectations for members of the psychological professions.

Revise a needs analysis based on feedback and information from readings.

Write clearly, with correct spelling, grammar, syntax, and good organization.

Comply with APA guidelines for style and formatting.

To design a program evaluation proposal, evaluators should consider the approaches available and choose methods that promise to be most efficacious. To gather meaningful and relevant information from which to judge the effectiveness of a program, evaluators must have a structure and process for collecting the information. The data collection process will be smoother and will collect useful information when a program evaluation contains specified standards and criteria to be used in the evaluation. Correct sampling and data analysis is essential.

As you prepare to complete this assessment, you may want to think about other related issues to deepen your understanding or broaden your viewpoint. You are encouraged to consider the questions below and discuss them with a fellow learner, a work associate, an interested friend, or a member of your professional community. Note that these questions are for your own development and exploration and do not need to be completed or submitted as part of your assessment.


What are the most important questions to ask to determine a program’s effectiveness?

What are efficient ways to gather people’s opinions?

What are other ways to gather significant information about a program?

What are ways to analyze data so that its significance will be clear?

Write a 5–7 page program evaluation proposal that includes the following:


In your own words, generally summarize the program, the need for evaluation, your design for evaluating it, and your plan for implementing it. Make this as brief, readable, and compelling as possible.

Needs Analysis.

Revise your needs assessment from Assessment 2 based on faculty feedback you received, information from subsequent readings, and your own reflection. Be sure to analyze the costs and benefits of the proposed program evaluation.

Data Collection and Analysis.

Assess what types of data are most important and relevant to collect for the evaluation. Analyze what are the best sources for data collection. Assess what would be the best techniques/methods to use for:

Data sampling and collection.

Data analysis.

Provide clear and convincing rationale for all your choices.

Implementation Plan.

Describe in detail the processes of collaborating with others to complete the necessary research and evaluation.

Apply principles of group dynamics to plan management of implementation.

Standards and Criteria.

Analyze what would be the best standards and criteria for evaluating the program.

Be sure to clearly explain why particular choices are superior to the alternatives.


Summarize your proposal and make a final compelling appeal for its implementation.

Additional Requirements

Your assessment should meet the following requirements:

Written communication: Written communication is well organized and free of errors that detract from the overall message.

APA style: Comply with current APA style and formatting.

Number of references: Minimum of three academic resources.

Length: Submission includes 5–7 typed, double-spaced pages, in addition to a cover page and references page.

Font and font size: Times New Roman, 12 points.

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