E-Commerce Assignment | Custom Assignment Help

ASSIGNMENT 1: Create a Video Presentation


In Activity 5, the video Presentation Skills – How to Improve Your Presentation gave you tips on how to improve your presentation skills. Now it is time to put those to work! For this assignment, you will be creating a video featuring your presentation skills and presenting your research results on MEC.

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For this assignment, you will need to record an 8 to 10-minute video using your cell phone or a camera.

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  • Based on the following instructions, please collect notes for your video recording.
  • Pretend you are a consultant, hired by Mountain Equipment Coop (MEC) to help with the further development of their website, mec.ca.
  • Visit their web site and identify any revenue models MEC is using (refer back to Module 2/Activity 2).
  • Note the defining characteristics of an e-tailing website on mec.ca.
  • Investigate the technology and features used on the website, and then identify to what extent mec.ca uses Web 2.0 elements and which other features of Web 2.0 you would recommend.
  • What do you see as the advantages of transitioning to Web 3.0/the Semantic Web in general, and how could this benefit MEC’s website in particular in the future? Also discuss the relevance of the limitations noted in Activity 4 for MEC’s website.
  • Referring to points made in Module 2/Activity 2, discuss how MEC should address the trends you identified for e-tailing to remain a successful EC business.

Do not contact this company directly.

  • In the video, give an 8- to 10-minute presentation to MEC, elaborating on and summarizing the above-mentioned research points.
  • Use your phone or a camera to record this video, and share it according to instructions.
  • As part of your assignment, you will also need to submit a PDF document with a list of the sources you read and used to inform your presentation. This has to include all resources used, and the sources have to be listed in consistent and correct APA format.


Please note: Because there are different models of cell phones and cameras, these instructions are general. If you are unsure of how to record and share the video using your particular model of phone or camera, you may need to search the Internet for additional instructions.

  • Make sure the camera is mounted in front of you or operated by a “helper.” If you are turning it on by yourself, it is okay to show this in the video. During the presentation, you should remain in front of the camera as if you were speaking to a live audience.
  • You should not edit your video, including cutting parts within the video. Instead, the 8- to 10-min. the presentation should be done as if in front of a live audience, in one “go.” Obviously, you are free to record it multiple times before submitting your chosen video.
  • Make sure not to read a script. You are welcome to have short notes or keywords in front of you, just like in a classroom presentation (do not mount a script behind the camera). However, you should be speaking freely without reading off those notes. You should make sure to be familiar with the research results and be able to present these as a consultant to MEC.
  • Do not look down but into the camera. Be engaging and informative.
  • Upload this video as per the instruction options below. You will generate a link for your video that will then be shared with your Open Learning Faculty Member.

Uploading and Sharing Your Video

  • You have several options for uploading and sharing your video. Please read the documentation carefully, and select the best option for your device. Instructions are provided for computers, as well as Android and iPhone/iPad devices.

Submit Your Assignment

  • Submit your assignment as a single PDF file. This PDF file should have the link to your video on the first page. The rest of the document should contain your sources.



Again, please make sure that you are referencing any sources incorrect and consistent APA format.

Academic sources are required to successfully inform and complete this report. No less than five academic (scholarly) sources should be included in the bibliography and cited in the report. No less than eight sources total should be used for this report.

Required Textbooks

The following textbook is required for this course:

Schneider, G. P. (2017). Electronic commerce (12th ed.). Boston, MA: Cengage Learning.

ISBN: 978-1305867819


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