E Business Assignment | College Homework Help
Week 7
Start by reading and following these instructions:
1. Quickly skim the questions or assignment below and the assignment rubric to help you focus.
2. Read the required chapter(s) of the textbook and any additional recommended resources. Some answers may require you to do additional research on the Internet or in other reference sources. Choose your sources carefully.
3. Consider the discussions and any insights gained from it.
4. Create your Assignment submission and be sure to cite your sources, use APA style as required, check your spelling.
5. Do not just answer the questions. This is a graduate course and you should be able to explain the logic behind your answer and point to a credible source to support your position, even if it is just the textbook. You are expected to spend at least 5 hours studying the questions, finding and studying good sources, and understanding the nature of the answers and at least an additional 5 hours answering these questions and polishing your writing so the answers are compelling. Invest your time wisely, giving more time to the complex answers in order to ensure that you demonstrate that you truly understand the answer.
Assignment:
Case Study: Please select only one of the options shown below. – approximately 1,250 word
Option 1: Choose a business having a substantial mobile e-commerce presence and one ideally with which you have had some experience. In 1000 word case analysis, critique the suite of services provided by the business by analyzing the advantages and possible deficiencies of this service. Ideally, if you use the service yourself, use your own personal experiences as data for this analysis, but also indicate how other people might have differing perceptions in regard to the value of these mobile services. Make sure that you use the frameworks and concepts articulated in your readings. Other questions to reflect on in this analysis include the following:
What specific value or customer needs are being served via these mobile services?
Do you find that you value the features offered by these mobile services? Support your position with specific examples.
How might the mobile services of this company be improved? Again, support your argumentation with specific examples.
Postulate how these mobile platforms in this specific company might evolve into what has been termed u-commerce in your readings. What kinds of functionality would be offered? Do you think customers would value such functionality? (if you need to segment potential customer populations please do so).
What ethical issues surround this deployment of mobile commerce?
Option 2: If you have little personal experience with a company having a significant mobile strategy you might choose this case-based option. Read Case 20 in the Jellasi et al text: NTT DoCoMo (Japan): Moving from a mobile phone operator to a lifestyle service provider.
Innovation and Creativity in the Mobile Space – approximately 750 words
Choose a business, not-for-profit or governmental unit that you use regularly that currently has no mobile e-commerce functionality. Assume that you are a consultant to this organization. Provide a set of recommendations specifically describing mobile e-commerce strategies that you believe would be valued by the majority of their customers. (If desirable, approach this analysis with a customer segmentation framework that enables you to speak about customer benefit from a more targeted perspective). As in the previous analysis, make sure that you incorporate the terminology and some of the various frameworks described in your reading that help you describe and analyze your recommended suite of services. Feel free to use your own home company if desired. Also, if you would like to place this analysis within the context of B2B, feel free to use this perspective versus the B2C perspective.
Week 8
Start by reading and following these instructions:
1. Quickly skim the questions or assignment below and the assignment rubric to help you focus.
2. Read the required chapter(s) of the textbook and any additional recommended resources. Some answers may require you to do additional research on the Internet or in other reference sources. Choose your sources carefully.
3. Consider the discussions and any insights gained from it.
4. Create your Assignment submission and be sure to cite your sources, use APA style as required, check your spelling.
5. Do not just answer the questions. This is a graduate course and you should be able to explain the logic behind your answer and point to a credible source to support your position, even if it is just the textbook. You are expected to spend at least 5 hours studying the questions, finding and studying good sources, and understanding the nature of the answers and at least an additional 5 hours answering these questions and polishing your writing so the answers are compelling. Invest your time wisely, giving more time to the complex answers in order to ensure that you demonstrate that you truly understand the answer.
Benchmark Assignment
This is a benchmark assignment for the School of Information Technology MISM, MSIS – Applications Development, MSIS – Web Development, and MSIT, Master’s Program students. Store your submission with any grading feedback in your Professional’s Portfolio and use the following tag:
MISM Tag: MISM-UMG1
MSIS-AD Tag: MSIS-AD-UMG1
MSIS-WD Tag: MSIS-WD-UMG1
MSIT Tag: MSIT-UMG1
Note to MBA Students: This might relate to your Capstone Project area if you want – See PLANS Depot.
Write a 1000 – 1500 word essay addressing each of the following points/questions. Be sure to completely answer all the questions for each bullet point. Support your ideas with at least three (3) citations in your essay. Make sure to reference the citations using the APA writing style for the essay. The cover page and reference page do not count towards the minimum word amount. Review the rubric criteria for this assignment.
Assignment (50%) 1,000 word essay
What specific best practices have you learned in this course that might be successfully applied to improve existing competitive performance in an organization or industry of interest to you? Try to select practices that offer the most promise but are not yet widely accepted. First describe the industry or organization of interest and then describe two or three of these relevant best practices. Discuss how these practices might need to be tailored to the organization in question. What information technologies might be leveraged to produce higher competitive performance or organizational effectiveness? Why do you think such practices have not been widely deployed in the organization or industry you?
PowerPoint Development (50%)
Using current information available on the Internet, develop a PowerPoint (or equivalent) briefing for a group of C-level corporate executives at a company of your choice in regard to information security issues inherent in their e-commerce strategies and operations. Highlight points of potential vulnerability and some of the best practices being deployed to manage the risk of such security issues in the e-commerce context. Assume that these executives are rather lackadaisical about such security issues as they might have a devastating impact upon the companies brand. Given this attitude, how would you convince the senior managers that this is a problem truly warranting sufficient investment and leadership?
Verify with your instructor if the submission of the presentation as a slide deck should or should not be accompanied with a screencast presentation by you of the presentation materials. In general, we encourage all our students to develop their presentation skills both as an author as well as a presenter. If you do not have the tools to capture your presentation (which should be less than 10 minutes in length), you might consider various free screencast packages that are available (e.g. Screencast-O-Matichttps://screencast-o-matic.com/home or one of the others from from Wikipedia or from an internet search).
Note that one of the reasons why specific materials are not addressed in your textbook or even supplementary written materials in this course module is that these security issues are changing literally day to day so it is incumbent upon the student to examine these issues as they are manifest at the point you are taking the course. A good source for such information is Enterprise Security Best Practices – Microsoft. Google “E-Commerce Security Practices” and you will find many reputable sources such as Symantec, McAfee, IBM, CNET, Intel who discuss the very latest threats.
