The critical thinking topic for this memorandum is: Disseminating Research Findings
SCENARIO: On-the-Go Software, a start-up company in your community, would
like to develop a new mobile phone app that will be profitable. As part of the
company’s preliminary planning, the CEO, Etta Hawkins, has hired you to
research the most popular apps for the iPhone and other mobile devices and to
analyze why you believe these apps are successful. As you research, identify who
is buying these apps and hypothesize why. Also identify features that have
received positive comments and hypothesize why these features are important.
Write a memorandum (2 pgs. double spaced, 12 font) that presents the results of
your research. In addition, include a list of references as an attachment.
Your grade will reflect how well you describe your research findings, structure the
content of your argument, and format the memo. Your sentences should be
clear, concise, and concrete. The header of the memo should include the
TO: Etta Hawkins, CEO
FROM: Your Name
RE: Popular Apps for Mobile Devices
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