Discussion paper Assignment | Homework Help Websites
January 29th, 2019
Group Project
12 pages written report.
I. Choose a product (Company). Inventing one gets you extra credit.
- Design a NEW Integrated Advertising and promotional plan for your chosen product.
Must include mock website
Must include a simple video/commercial
Must include mock social media pages
Must include promo coupons, discount offers, etc.More to follow…
- Individual written paper
2 Copies, 3pages each
Double spaced, add charts, graphs, examples
How does the study of promotional and advertising strategy make me a better marketer?
Choose a Company and product. Review their promotional strategy and determine how it increases:
Brand awareness
Product recognition
Increases sales