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Read Chapter 9 Advanced Analytics Theory and Methods: Text Analysis (From: EMC Education Service (Eds). (2015) Data Science and Big Data Analytics: Discovering, Analyzing, Visualizing, and Presenting Data, Indianapolis, IN: John Wiley & Sons, Inc. ISBN: 9781118876138 )
Please provide responses to the following items:
(a) What is the value of performing text analysis? How do companies benefit from this exercise?
(b) What are three challenges to performing text analysis?
(d) What are three major takeaways from this assignment?
Assignment should include at least five (5) reputable sources, written in APA Style, and 500 words.