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Discussion 1 – Consumer and Buyer Behavior – Target Market Assignments | Online Homework Help

Target market is step #1 ALWAYS – let’s practice

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  1. Think of two businesses you frequent (use Kohl’s and Costco).  Write down WHO you think the targeted customers are
  2. Now go to their website and do some research on who they sell to and comment on who you think their target market is—did it change?
  3. Now go to https://www.esri.com/en-us/arcgis/products/tapestry-segmentation/zip-lookup
    and look up their target market based on where the business or customers reside (use zip code 48307). Please compare this data to your “gut-feel, eyeball test”.

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