Diffusion Of Innovation Assignment | Homework For You

Discussion Board -Diffusion of Innovation You are preparing to diffuse your “innovation” through Birmingham. It is a microbicide. This is a gel people put in their vaginas/anuses to kill the HIV virus before it can infect them. A recent study showed that the gel offered 40 percent protection against the HIV virus and was 51 percent effective in preventing genital herpes. This is a form of HIV protection that you can use without your partner potentially knowing. Mild diarrhea was more common among the gel-users, compared to non- users. Gel has a viscous, sticky texture and can inflame the rectal lining Please discuss the following:

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1.)What strategies will you employ and product attributes will you emphasize (or not emphasize)?

2.)Is your innovation better than what it will replace?

3.)Does the innovation fit with the intended audience?

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4.)Is the innovation easy to use?

5.)Can the innovation be tried before making a decision to adopt?

6.)Are the results of the innovation observable and easy to measure?

7.)Is the innovation disruptive to the social environment?

8.)Can the innovation be reversed or discontinued easily?

9.)Can innovation be understood easily?

10.)Can innovation be adopted without investing too much time?

11.)Can innovation be adopted with minimal risk and uncertainty?

12.)Can the innovation be adopted with only modest commitment?

13.)Can innovation be modified and improved over time? Assess the diffusion context:

14.)Factors related to the target group and/or political/social structures in this community that may facilitate or inhibit diffusion of this innovation? Categories of Adopters

15.)Which individuals might be early adopters? And why? Which individuals might be laggards? How might we use different dissemination strategies in spreading this innovation to these 2 groups? Get Biology homework help today

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