Development of Multinational Business Enterprises | Online Assignment Help

This assignment is intended to give you an insight to the development of Multinational

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Business Enterprises of the kind that many of you aspire to work for. You are required to

consider the operations (past, present & future) of a Multinational Company assigned to

you – using concepts introduced in the IB module, & considering the behaviour of

managers when going international.

The company will have a wide range of international activities as it is taken from a global

listing – there will be plenty of information available to you in the public domain.

The company’s Annual Report & other information on the company’s own website will be

valuable sources of information, as well as third party commentaries on the Company.

Your task is to research relevant information & interpret the company’s development over

time, the behaviour of its managers, & its possible future strategy – using concepts in the


MBFD51710A_MIMD51710A_ASB4904: Applied Business Projects (International Business),

Individual Assignment: 17 October 2018 Page 2 of 2

1. Concisely summarise the geographic & product markets that the company CURRENTLY SERVES, indicating (with examples) the range of transaction modes it uses to serve these

markets (you may need to do this by interpreting the nature of the subsidiaries it operates

– are these wholly-owned, joint ventures, agents, etc). Conclude whether it prefers joint

venture activities or wholly-owned operations.

2. Analyse how the company has reached its current position by depicting the HISTORICAL DEVELOPMENT of the company’s International Business operations –

try to capture the countries entered, with which products, & the mode used at the time of

entry. Use Dunning’s OIL to interpret its strategy to date – what does it ‘own’, what has

been the manager’s approach to control/internalisation, & why has it chosen locations?

3. Consider whether the organisation displays ETHNOCENTRIC OR GEOCENTRIC BEHAVIOUR. Consider how the company has adjusted to the challenges of

internationalisation over time by applying the “Pattern of Internationalisation” – choose

two time points to show how many countries it entered, how similar they were to the ‘home

country’, etc. Is there a pattern to the countries it has selected to serve? Then assess the

approach to ‘organisation & control’ & international human resource management? – for

senior management posts does it choose home country nationals, host country nationals,

or third country nationals. Relate the company’s approach to its cultural origin.

4. Conclude by looking at aspects of the COMPANY’S FUTURE. How do you think the organisation will be affected by current changes in its external environment – specifically

increasing automation of operations (“The Fourth Industrial Revolution”, Klaus Schwab

2016), & possible changes in regional groupings around the World?

Write a report of four roughly equal sections. Your assignment should be 3000 words in

length. (plus or minus ten percent)

Make effective use of Appendices in your answer. Ensure that you acknowledge all sources

that you use, & that the work submitted is your own effort.


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