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Customer Benefit Package Assignment | Customer Benefit

Author:
June 30th, 2020

Using Visio, Word, or another graphics program, draw the customer benefit package (CBP) for one of the items in the following list and explain how your CBP provides value to the customer. List a few example processes that you think would be necessary to create and deliver each good or service in the CBP you selected, and briefly describe issues that must be considered in designing these processes.

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Car Dealership
Car Wash
Airline
Car rental agency

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