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•All submitted reports must be double-spaced using standard font (11 or 12 pt.) and page format, with an appropriate title, section headings, and page numbers.

•A rubric included in this syllabus provides the criteria for evaluating and grading all written reports

The Steadily Disappearing American Car (Ferris, 2018)

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Sedans, coupes, and hatchbacks once dominated American auto industry sales

Consumer preferences for light trucks and sport utility vehicles (SUVs) are changing automotive product portfolios

Sedans, coupes, and hatchbacks started disappearing from the U.S. car market in 2008

Fueling the trend are low gas prices, a stronger economy and dramatic improvements in the design of SUVs and trucks (Ferris, 2018)

Industry is responding to market shifts but the long term outlook remains unclear.

Ferris, R. (2018, April 6). The steadily disappearing Americana car. Retrieved from https:



1. Begin with a brief introduction/history

business situation, including the macro/micro-environment conditions facing the organization.

2. List the problem statement:

the opportunity or threat facing the organization.

3. Offer and discuss alternative strategies and programs you would consider to deal with the opportunity or threat to the organization

Present each alternative in sufficient detail to give the reader an idea of why it may be beneficial.

4. Recommend one alternative you have identified

Inform the reader of your reasons for this recommendation.

5. Describe tracking metrics to determine the effectiveness of your recommendation as a way to solve the problem you identified

Be sure to include both intermediate metrics and a conclusive metric.

6. Summarize what you have learned from your critical analysis

7. Cite sources and list references per APA standards:

Three reputable sources needed in addition to our Ferris (2018) article


Report Writing:

Cite the original article & other sources as appropriate

Apply APA standards

Hanging indent

Use section headers

Company/corporation: use “it/its” not “they/their”

Avoid contractions in business writing

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