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Corporate FInace Assignment/ Professional Essay Writers

PART 2 Essay QUESTIONS (12points)
Gibbs' reflective cycle in nursing
1. As a marketing manager, you will manage the marketing mix, which consists of 4 components. Identify them: (2 marks)
2. Identify the meaning of the product mix and of the price (2 marks) – The product mix is: – The price is:
3. Explain the difference between market skimming and market penetration and give examples of companies adopting each pricing strategy when launching their new products (2 marks)
4. Explain the following targeting strategy and give an example of a company adopting each strategy (2 marks): • Mass marketing: • Niche marketing: • Differentiated marketing: • Individual marketing:
5. You are the marketing manager of a luxury restaurant located in Boulevard Riyadh in front of the fountain and targeting only the upper class in Riyadh city, what’s the best strategy to fix your price (penetration strategy or market skimming? Explain your answer. (2 marks.)
6. List four tools of the promotional mix that you can use in order to promote your restaurant : (2 marks.)  Get Finance Help Today

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