In increasingly competitive markets, consumers have a greater choice over where they buy their goods and services. For an organization to meet its business objectives, it has to find out what consumers require and then identify the best way in which it can satisfy these needs and wants. Creating a competitive advantage can be difficult. A unique marketing strategy with clear objectives is vital to ensure effective promotional activity.
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Your task in this case analysis is to answer two questions by critically analyzing Aldi’s market situation. Please do not just describe events, although you should read Aldi’s history to understand the background to your analysis
(this may include some history on Aldi’s international operations). You should use the principles and concepts that
you have learned throughout the unit to answer the following two questions:
1. What marketing strategy or strategies has Aldi Australia has adopted since it was launch? Answer this question by applying one or more of the theoretical approaches discussed in the course.
2. What marketing options can you describe for Aldi if it wishes to remain a successful organization in Australia throughout the next decade? Answer this question based on the circumstances that exist in 2019 and your best forecasts of relevant future industry factors.
These are wide-ranging questions and you should undertake extensive independent research into Aldi Australia and its industry. You should explore different aspects of these issues and incorporate them into your report. This is a practical assessment of a real company, but you need to show an understanding of theory and research in your evaluation and suggestions. Get Marketing homework help today
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