fbpx

Consumer Buying Assignment | Top Universities

Discussion Question “The US cosmetics company Revlon withdrew from mainland China in 2015. One of the reasons for this move was that the market perceived the higher Revlon price brought few added benefits. Consumers could buy similar local products at a lower price.

Don't use plagiarized sources. Get Your Assignment on
Consumer Buying Assignment | Top Universities
Just from $13/Page
Order Now

CLICK HERE TO PLACE AN ORDER

In addition to this value perception, the positioning confused customers because Revlon was available in supermarkets as well as in high-end department store beauty counters. Revlon, however, continues to operate in Hong Kong and launched a new campaign within the brand’s global platform, ‘Love is on’, accompanied by a new logo shortly before Valentine’s Day. Rather than use the brand’s logo in white text, the revised identity presents the brand name in red text, with the tagline ‘Love is on’. The use of the word ‘love’ within the logo was designed to attract young customers who often fantasize about love and what the future might hold for them. By making the brand more approachable the positioning enables people to share stories and talk about love. The Hong Kong campaign featured the use of video, which was distributed online and through an outdoor TV screen in Tsim Sha Tsui, near Chungking Mansions. The campaign also featured billboards and transport (buses) media. Revlon also launched a Facebook game, in which, apart from music, the sound was muted. Users were required to guess what the female character in the video said with regard to love. Users then had to ‘like’ the page and share a post about the contest on Facebook. They also had to publish their posts to the page and tag their significant other. The rewards for this were cash coupons and lipsticks. The goal was to establish the Revlon Facebook page as a platform for messages of love. Revlon’s previous ‘kissable’ campaign required that people share kissable moments in the form of text or images. The content submitted revealed the depth of engagement experienced by users. In New York, the ‘global Love beacon’ features digital images displayed on a screen outside Times Square. Users can have their photo taken in a photo booth set up by the brand near Times Square. Alternatively, Twitter and Instagram users around the world can submit their photographs to be broadcast in New York with the hashtag Loveison.” Source: Fill, C. and Turnbull, S. (2016) Marketing Communications: discovery, creation, and conversations. Seventh edition. Pearson Education Limited 2016, p. 200. Discussion questions: Identify if this is functional or emotional positioning and why Revlon excluded the use of terrestrial television in the Hong Kong campaign. Make a list of the different ways in which Revlon could use the ‘love’ platform. What might be the disadvantages of this positioning? Get Marketing homework help today

 

Calculate your paper price
Pages (550 words)
Approximate price: -

Why Choose Us

Quality Papers

At Myhomeworkwriters.com, we always aim at 100% customer satisfaction. As such, we never compromise o the quality of our homework services. Our homework helpers ensure that they craft each paper carefully to match the requirements of the instruction form.

Professional Academic Writers

With Myhomeworkwriters.com, every student is guaranteed high-quality, professionally written papers. We ensure that we hire individuals with high academic qualifications who can maintain our quality policy. These writers undergo further training to sharpen their writing skills, making them more competent in writing academic papers.

Affordable Prices

Our company maintains a fair pricing system for all academic writing services to ensure affordability. Our pricing system generates quotations based on the properties of individual papers.

On-Time delivery

My Homework Writers guarantees all students of swift delivery of papers. We understand that time is an essential factor in the academic world. Therefore, we ensure that we deliver the paper on or before the agreed date to give students ample time for reviewing.

100% Originality

Myhomeworkwriters.com maintains a zero-plagiarism policy in all papers. As such, My Homework Writers professional academic writers ensure that they use the students’ instructions to deliver plagiarism-free papers. We are very keen on avoiding any chance of similarities with previous papers.

Customer Support 24/7

Our customer support works around the clock to provide students with assistance or guidance at any time of the day. Students can always communicate with us through our live chat system or our email and receive instant responses. Feel free to contact us via the Chat window or support email: support@myhomeworkwriters.com.

Try it now!

Calculate the price of your order

You will get a personal manager and a discount.
We'll send you the first draft for approval by at
Total price:
$0.00

How it works?

Follow these simple steps to get your paper done

Place your order

Fill in the order form and provide all details of your assignment.

Proceed with the payment

Choose the payment system that suits you most.

Receive the final file

Once your paper is ready, we will email it to you.

Our Homework Writing Services

My Homework Writers holds a reputation for being a platform that provides high-quality homework writing services. All you need to do is provide us with all the necessary requirements of the paper and wait for quality results.

Essays

Essay Writing Services

At My Homework Writers, we have highly qualified academic gurus who will offer great assistance towards completing your essays. Our homework writing service providers are well-versed with all the aspects of developing high-quality and relevant essays.

Admissions

Admission and Business Papers

With Myhomeworkwriters.com, we will help you secure a position at your desired institution. Our essay writing services include the crafting of admissions papers. We will still help you climb your career ladder by helping you write the official papers that will help you secure a job. We will guide you on how to write an outstanding portfolio or resume.

Editing

Editing and Proofreading

Myhomeworkwriters.com has a professional editorial team that will help you organize your paper, paraphrase it, and eliminate any possible mistakes. Also, we will help you check on plagiarism to ensure that your final paper posses quality and originality.

Coursework

Technical papers

My Homework Writers harbors professional academic writers from diverse academic disciplines. As such, we can develop homework writing services in all academic areas. The simplicity or complexity of the paper does not affect the quality of homework writing services.