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COM 478 Midterm Study Guide

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  • Today’s media conglomerates remain in the hands of a few people or organizations. How does this affect global communication?
  • What is meant by the vertical integration of today’s media conglomerates? How does this affect global communication? (Hint: $$$$)
  • Globalization, at the very least, has its roots in Western culture. Please give two reasons supporting this statement.
  • Who was Guy Dubord?
  • What did Dubord’s Commentaries on the Society of the Spectacle assert?
  • According to Dubord, what is “the spectacle?”
  • “Human fulfillment was no longer equated with what one was, but with what one possessed.” Please explain this statement.
  • What is social morphology?
  • What is cultural imperialism as defined by Schiller?
  • According to Tunstall, what are the two goals of cultural imperialism?
  • How has Tunstall’s theory been rendered somewhat obsolete in today’s world?

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  • What is free flow theory?
  • What is modernization theory?
  • What is Dependency theory?
  • What is Structural Imperialism?
  • What is Hegemony?
  • With the advent of globalization, we are not all located in one factory? What problems can arise from this situation?
  • What are some differences between English, Spanish, Portuguese, Dutch, French empires, and ones that came long before these?
  • How did the British maintain their empire?
  • What were the two images of women portrayed in the media at the time of the 1996 Miss World Pageant?
  • The Times of India opted for hegemony during the 1996 Miss World Pageant. Explain this statement.
  • How were the police and protesters portrayed in the Times of India during the 1996 Miss World Pageant, and could they have been portrayed differently?
  • What were some of the main major conflicts brought to the surface during the 1996 Miss World Pageant?
  • How did globalization help shape the conflicts that arose in the 1996 Miss World Pageant?
  • Who was Marshall McLuhan?
  • What are some of the characteristics of the Tribal Age?
  • What are some of the characteristics of the Print Age?
  • What are some of the issues with McLuhan’s idea of the global village?
  • There is no scientific proof of the global village. Explain this statement.
  • We have talk shows that appear as news shows. Explain this statement.
  • Define media concentration.
  • What are some of the main problems with global media dominated by a few companies.
  • What is vertical integration?
  • How do media conglomerates capitalize on vertical integration? Give one example.
  • Do we really need a global village? Make your statement answering the question, and then support it. Do not just give me a stream of your opinions.
  • What did you learn from “Where the Children Sleep?”
  • In the Moore article, Schegloff relates a story of a person being on the phone on a train. How is that person existing in two places at once?
  • In the Moore article, the explosion in the number of air travelers is often given as evidence for the rise of globalization and the shrinking of our world. According to the article, what is wrong with saying that, in essence, it is easier for people to travel further distances so therefore globalization take places.

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