Case Study: E-Commerce & Mobile Commerce Assignments | Online Homework Help


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The on-demand economy is certainly alive and well, both domestically in the U.S. and globally as well. We live in a time when mobile E-commerce is shaping both the Business-to-Consumer (B2C) and Business-to-Business (B2B) marketplaces. Today it is a common activity for shoppers and commercial buyers to access Internet websites utilizing mobile smartphones or tablets to purchase a product or order a service. Consumers frequently use their smart devices to conduct research as a preamble to visiting a brick and mortar store before purchasing a product or ordering a service.

Legacy brick-and-mortar companies have had to get on board the ‘online shopping bandwagon’ in order to stay competitive.

Conduct research on ONE of the following technology trends that influence today’s on-demand economy mobile E-commerce and compose a scholarly case study paper that provides details on the topic.

  • Location-Based Marketing
  • Mobile Retargeting
  • Virtual and Augmented Reality on Mobile
  • Mobile SEO
  • Chatbots, AI, Shopping Assistants
  • Internet of Things (IoT)

Title of Paper

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Student Name

Embry-Riddle Aeronautical University

Abstract (Note: New page and no bold font)

Abstract section notes: On the second page of the paper, provide an Abstract section. Center the word “Abstract” on the first line with no bold, italics, underlines, or quotation marks, as illustrated above. Do NOT indent the first line of the paragraph, as illustrated here. The lack of indentation for  paragraphs applies only to the Abstract section. The Abstract section must contain double-spaced lines. In the Abstract section, write a concise summary of the key points of your research. The Abstract section should contain the research topic, the results of the research, and the conclusions. The Abstract section should consist of a single paragraph of  double-spaced lines and should contain between 150 and 250 words

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Title of the Paper (New page and no bold font)

On a new page at the beginning of the main body of the text, center the title of the paper on the first line with no bold, italics, underlines, or quotation marks, as illustrated above. All of the words in the title of the paper, except for minor words such as ‘of,’ ‘and,’ ‘the,’ etc.,  must begin with uppercase letters.

Indent all paragraphs in the main body of the text. The main body of the text must contain double-spaced lines. Begin the main body of the text with an introduction section.

Conclusion (Bold font)

The conclusion is still part of the main body of the text. Center the word “Conclusion” on the first line of the conclusion in bold font with no italics, underlines or quotation marks, as illustrated above. The conclusion wraps up what you have been discussing in your paper. After moving from general information in the introduction paragraph to specific information in the main body of the text paragraphs, your conclusion should begin pulling back into more general information that restates the main points of your argument. The following outline may help you conclude your paper. In a general way:

  • Restate your topic and why it is important.
  • Restate your thesis/claim.
  • Address opposing viewpoints and explain why readers should align with your position.

Remember that once you accomplish these tasks, unless otherwise directed by your instructor, you are finished. Simplicity is best for a clear, convincing message. The preacher’s maxim is one of the most effective formulas to follow for argument papers:

  • Tell what you’re going to tell them (introduction).
  • Tell them (body).
  • Tell them what you told them (conclusion).

References (New page and no bold font)

Author, A. (Year, Month Day). Title of article. Journal or Website Title. Volume Number (if applicable). Retrieved from http://

Author, B. (Year, Month Day). Title of article. Journal or Website Title. Volume Number (if applicable). Retrieved from http://

Note that all lines after the first line of each entry in your Reference List should be indented one-half inch from the left margin, as illustrated in this sentence. This method of indentation is referred to as a ‘hanging indentation.’


  • Begin the Reference List on a new page.
  • Center the word “References” on the first line with no bold, italics, underlines, or quotation marks.
  • Authors’ names are inverted (last name first); give the last name and initials for all authors of a particular work for up to and including seven authors. If the work has more than seven authors, list the first six authors and then use ellipses after the sixth author’s name. After the ellipses, list the last author’s name.
  • References should be alphabetized by the last name of the first author of each work. For multiple articles by the same author, or authors listed in the same order, list the entries in chronological order, from earliest to most recent.
  • When referring to books, chapters, or articles from a journal or website, capitalize only the first letter of the first word of a title and subtitle, the first word after a colon or a dash in the title, and proper nouns. Do not capitalize the first letter of the second word in a hyphenated compound word.
  • Do not italicize, underline, or put quotes around the titles of shorter works such as journal articles or essays in edited collections.
  • Italicize the titles of longer works such as books and journals, and websites. Present the journal titles in full.
  • Maintain the punctuation and capitalization that is used by the journal title. For example: ‘ReCALL,’ not ‘RECALL,’ or ‘Knowledge Management Research & Practice, not ‘Knowledge Management Research and Practice.’
  • Capitalize all major words in titles of longer works such as books and journals, and websites.

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