Capstone week 4 | Business & Finance homework help

Don't use plagiarized sources. Get Your Assignment on
Capstone week 4 | Business & Finance homework help
Just from $13/Page
Order Now


Module 4

This assignment is completed using the paper below.

For this part of your process improvement plan, determine your process’s goals and objectives. Keep in mind that your goals should be specific, realistic, and include a deadline. The board and stakeholders will need to know when the new process or revised process will be fully integrated. This will also help you to stay on track throughout the process.

For this part of your process improvement plan, use what you learned in the module and the discussion to apply depth and critical thinking; go beyond the surface and delve deeper. Really demonstrate the value of the process that you proposed in Module 3. 

Highlight what your new process will accomplish, including:

a. What do you hope to accomplish by implementing the new process?

b. When specifically do you plan to fully integrate the new process? Create a timeline.

c. Specifically demonstrate the value of your process to the organization.

d. Explain how your chosen management theories helped you develop the goals and objectives.

Things to Remember!

· Your paper should be at least one-and-a-half pages in length, not counting a cover or  reference page.

· Justify your recommendations by including in-text citations and references.

· Format following APA guidelines


In the contemporary business context, marketing of products is one of the most important operations that a company will take on. It has been an evolving discipline and companies can be left behind if they are stagnate regarding their marketing operations. One of the more notable abstract charters in marketing is called the marketing mix methodology. The marketing mix methodology once had 4Ps to explain the fundamentals of marketing, however with time this has significantly changed. The 7Ps strategy has added the much-required layers of depth to the marketing mix. The marketing mix can be referred to as the methodology used by businesses and marketers to aid in determining a product or brand offering. The theory suggests that the four (seven) Ps can be utilized to enable marketing of products in an organization. The rationale behind the selection of this theory is that fact that it critically reviews how customer satisfaction can be achieved, also given the fact that all organizations aim to maximize their profits through marketing. 

 In this context, the major issue at hand is improving the customer service delivery (“6. Marketing-Mix optimieren,” 2013). This will be achieved by incorporating the marketing mix theory into Apple’s process weaknesses and turn them into strengths. Also, this paper will review and determine if the marketing mix theory can be integrated successfully into Apple’s current processes. This will be facilitated by a critical review of the weaknesses compared to the strengths of the marketing mix theory. The paper will give insights and evaluate if the process of Apple needs to be changed or revised. Additionally, it will show that the new process will produce better results than the old process and provide better service to Apple’s customers. This will be achieved by providing data that point out the weaknesses and inefficiencies of the old process and how the new processes will address these inefficiencies (Kucuk, 2016).

 According to (Thommen (2015) the marketing Mix can be elucidated as follows. Product, place, price, and promotion. In the product context, the product should fulfill the customers’ expectations. Also, it should work and provide what the customers expect to get. The major weakness of the process is that fact that Apple has not been vigorous in producing other products compared to the production of it’s iPhone. This indicates that the product should meet the expectations, therefore, according to the marketing mix the other products other than iPhone should also fulfill the customers’ expectations. The theory suggests that products should be available where the targeted customer gets it’s at their convenience, in Apple’s case that would be in Apple stores but again shipping is a huge problem. According to the marketing mix, the organization’s products should be available via e-commerce, online and other platforms that can be used to make the products available to the customers. Apple Inc. is mainly focused on providing the best quality of iPhone at the expense of Mac PC (Meffert, Burmann, & Kirchgeorg, 2014). This is a glaring weakness as one product may not be beneficial as two therefore, Apple should ensure that they upgrade their products equally to increase profits. Also, the prices of the products should continue to reflect the value and quality of the products. It’s worth noting that customers (particularly Apple) are usually happy to pay a little more for something that works well for them. Another tenet of the marketing mix is promoting the products; factors of promotion include advertising, PR, sales promotion, personal selling via social media, word of mouth among others. These are major communication tools that can be used in an organization to get word out about their products. According to the marketing mix, the message should be designed in a manner that will attract customers, informative yet appeals to their emotions. This means that Apple’s shipping issues can also be addressed communications tools. Apple should focus on producing other products and upgrade its Mac line, subsequently, they must also include these products into their promotions process. Promotions increase sales thereby increasing the market share of the company, promotions also help to increase the customer base of a company. Another benefit of advertising is that it increases the chances of innovation when coupled with customer feedback. The consumers propose how they want their products to function (Meffert, Burmann, & Kirchgeorg, 2014). 

 Apple has very well developed policies, as a matter of fact many businesses have adopted Apple’s policies on different aspects of their own business. Despite their few weaknesses which are normal in a company, they still have well-developed policies and processes. Therefore, redesigning these processes is the best measure for Apple Inc. The shipping process should be revisited, and the philosophy possibly changed. The shipping department at Apple should incorporate the marketing mix, to ensure that their price, product, place, and promotion processes have all been addressed. This involves incorporating the explanation and sentiments on each tenet of the marketing mix. This will ensure that all shipping concerns are well tackled in the organization (Meffert, Burmann, & Kirchgeorg, 2014). 


Having incorporated the marketing mix methodology, the results should be different because it was determined that the weakness pointed out by the SWOT analysis can be mitigated by the marketing mix theory. It is evident that the four Ps lead to improvement of the process, at the same time, this approach will aid in improving the customer’s service delivery, streamlining the delivery process, employees’ satisfaction with improved motivation or career development, and developing a shared organizational vision (Thommen, 2015).

Better still, the marketing mix methodology provides a platform for prudent allocation of resources both human and financial. This results in customer satisfaction and profits to the firm, additionally this theory helps in allocation of roles and responsibility. One of the most imperative challenges is to create a team atmosphere in the marketing process. By virtue of specialty, some are accountable for product management, others selling, and physical distribution. This is mainly enabled by the marketing mix (Thommen, 2015). Also, the marketing mix aids firms in planning their marketing on the basis of a set of particular criteria and helps in implementing the objectives therein. This can be achieved by separating the 4Ps and focusing on implementing the objectives of each P. Better still, the marketing mix can provide a competitive advantage to a firm over its competitors, after using this theory and incorporating its particular allocation of resources, meeting its objectives and its overall contribution to the overall well-being of the firm. 


Marketing-Mix optimieren. (2013). Marketing, 384-408. doi:10.15358/9783800646920_384

Kucuk, S. U. (2016). Marketing-Mix Modeling. Visualizing Marketing, 83-93. doi:10.1007/978-3-319-48027-5_7

Meffert, H., Burmann, C., & Kirchgeorg, M. (2014). Marketing-Mix. Marketing, 357-768. doi:10.1007/978-3-658-02344-7_4

Thommen, J. (2015). 8 Marketing-Mix. Marketing, 167-172. doi:10.24096/9783039097135-167

Calculate your paper price
Pages (550 words)
Approximate price: -

Why Choose Us

Quality Papers

At Myhomeworkwriters.com, we always aim at 100% customer satisfaction. As such, we never compromise o the quality of our homework services. Our homework helpers ensure that they craft each paper carefully to match the requirements of the instruction form.

Professional Academic Writers

With Myhomeworkwriters.com, every student is guaranteed high-quality, professionally written papers. We ensure that we hire individuals with high academic qualifications who can maintain our quality policy. These writers undergo further training to sharpen their writing skills, making them more competent in writing academic papers.

Affordable Prices

Our company maintains a fair pricing system for all academic writing services to ensure affordability. Our pricing system generates quotations based on the properties of individual papers.

On-Time delivery

My Homework Writers guarantees all students of swift delivery of papers. We understand that time is an essential factor in the academic world. Therefore, we ensure that we deliver the paper on or before the agreed date to give students ample time for reviewing.

100% Originality

Myhomeworkwriters.com maintains a zero-plagiarism policy in all papers. As such, My Homework Writers professional academic writers ensure that they use the students’ instructions to deliver plagiarism-free papers. We are very keen on avoiding any chance of similarities with previous papers.

Customer Support 24/7

Our customer support works around the clock to provide students with assistance or guidance at any time of the day. Students can always communicate with us through our live chat system or our email and receive instant responses. Feel free to contact us via the Chat window or support email: support@myhomeworkwriters.com.

Try it now!

Calculate the price of your order

You will get a personal manager and a discount.
We'll send you the first draft for approval by at
Total price:

How it works?

Follow these simple steps to get your paper done

Place your order

Fill in the order form and provide all details of your assignment.

Proceed with the payment

Choose the payment system that suits you most.

Receive the final file

Once your paper is ready, we will email it to you.

Our Homework Writing Services

My Homework Writers holds a reputation for being a platform that provides high-quality homework writing services. All you need to do is provide us with all the necessary requirements of the paper and wait for quality results.


Essay Writing Services

At My Homework Writers, we have highly qualified academic gurus who will offer great assistance towards completing your essays. Our homework writing service providers are well-versed with all the aspects of developing high-quality and relevant essays.


Admission and Business Papers

With Myhomeworkwriters.com, we will help you secure a position at your desired institution. Our essay writing services include the crafting of admissions papers. We will still help you climb your career ladder by helping you write the official papers that will help you secure a job. We will guide you on how to write an outstanding portfolio or resume.


Editing and Proofreading

Myhomeworkwriters.com has a professional editorial team that will help you organize your paper, paraphrase it, and eliminate any possible mistakes. Also, we will help you check on plagiarism to ensure that your final paper posses quality and originality.


Technical papers

My Homework Writers harbors professional academic writers from diverse academic disciplines. As such, we can develop homework writing services in all academic areas. The simplicity or complexity of the paper does not affect the quality of homework writing services.