Capstone Project PowerPoint Presentation Assignment | Homework Help Websites

You have been hired by a local fitness trainer who is offering a speed and agility training course for young athletes. The trainer has asked you to create text for some flyers promoting the program. She has three different audiences that she would like to promote the program to, so you will need to write copy for three different flyers with the purpose of raising interest in the program and driving registration.

Your task is to write copy for three different flyers:

• Parents of young (ages 10-18) athletes
• High school students who are involved in a variety of sports
• Coaches of select baseball, basketball and soccer teams

These will only be one-page flyers, so copy should be concise and highlight points of interest that make the most sense for each audience. Each flyer’s word count should be 200-300 words, and the tone and content should be customized for each flyer. You should think about what would matter to each of the three different audiences and highlight the parts of a speed and agility class that would be of most interest to them. And, the word choice and tone you use will be different depending on the audience as well.

Often when working with graphic designers, a communication professional writes the copy for a promotional piece and then provides it to the designer in a Word document. So, even if you attempt the layout for extra credit, you MUST write your copy first and submit it as a Word document. It is okay to include basic formatting such as bullet points or subheads to help call attention to information.

Writing Assignment #2 Tips

Copy

• Keep in mind length – you need to be sure you’re explaining the program but don’t want to flood with too much detail
• Think specifically about each of the three audiences – what information will pique their interest and be important to them?
• Tone should also be custom – talking to a parent is different than talking to a student or a coach. But, remember, it is all for the same trainer and program so it should all make sense together.
• Include a call to action – what do you want them to do?

If you choose to try a design layout for extra credit:

• Find a good template to use (especially if you do not have experience with graphic design). There are great, free sites like Canva that are easy to learn that make it simple for you to create a well-designed piece with minimal effort.
• Photo choice is important – the photo (just like the copy) should be of interest to that audience. Imagery should work with your copy.
• Make sure to use similar colors/fonts throughout the three pieces so there is some consistency – this is the same training program after all.
• Keep font choices under control – stick to one or two (or fonts within the same family that “go together”).
• When in doubt, simplify! Less design is better than messy design.
• Make sure to save as a pdf to upload and submit to Canvas for grading.