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Value Proposition Paragraph– 40 points (4% of your overall grade)

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Before you begin…

For this assignment, you’ll need to turn in a job posting. It can come from FoxNet, the company’s website, or an external job posting site. Choose a job you’re actually interested in, whether an internship or a full-time job for after graduation. Make sure the job is a good fit for your skills and strengths. You must turn in a copy of the job posting with your assignment.Do not simply include a link – postings close. Copy& paste the full job posting on your document. Make sure I can clearly see the job duties and the job qualifications that are required.

 

Value Proposition Paragraph – 40 points

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Evaluate and choose ONE experience with which you can highlight skills and experience required for the job you chose that makes you a good candidate. You’ll use that experience to argue your value proposition – that is, what you bring that can benefit the employer. Write one paragraph proposing that value that best relates to the needs of the employer. This paragraph needs to assert one specific experience you have, give evidence from that experience that proves you have skills and experience required for the job, and connect to why that experience can be of benefit to the employer. This paragraph will turn into an internal paragraph for your next writing assignment in this module(a cover letter).

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Important Writing Tips for your paragraph:

  1. Open with an assertive topic sentence.
    • Make the topic sentence of your paragraph a guide to the entire paragraph by asserting the experience you have and how it relates to what’s required for the job.
  2. Then make sure your evidence follows the topic sentence.
    • Make sure you use a specific example – not two or three – and detail that example with data and specifics. Don’t just list job duties – make an argument and use results to prove it.
  3. Conclude with a statement that wraps up and highlights the importance of what you have proved.

Example Value Proposition Paragraph

For this example, the student is applying for a Charities and Community Relations internship with the Oklahoma City Thunder (NBA team).  The job posting lists a few things that the student relates to in the paragraph, including assisting with special events and fundraisers, managing donations, being enthusiastic about working in a sports-related field, and having a background in community service.

 

As my fraternity’s philanthropy chair, I demonstrated strong ability in executing charity events. For example, I coordinated quarterly events benefitting the Children’s Hospital of Oklahoma University by booking the venue, food, and entertainment; marketing each event; managing the RSVP’s; delegating to and managing volunteers; and managing donations. Over eight events, I increased our fraternity’s participation and our annual total funds donated by over 25%. My knowledge can help the Thunder organize events that will help both the team and local organizations in need.

 

Second example, and this one is two wordy in a specific way

I have a strong background in data analytics from serving as the research assistant of the National Information Systems Job Index. My role was to utilize statistical software tools to conduct qualitative and quantitative analysis of the characteristics, behaviors, and trends among Information System graduates. My duties included working with a team to collect and organize data of 6300 graduates from 81 universities; clean, standardize, and transform data into useful information; design visual data models; and organize, update and communicate project budgets. I presented the results of the project to students, industry professionals, and academics. My knowledge can help PwC analyze large amounts of data and present the valued intelligence through visualization techniques.

 

Value Proposition Paragraph – Grading Rubric – 40 points

 

  Levels of Achievement
Criteria Limited Developing Proficient Exemplary
Content  

0 to 4 points

Paragraph shows no awareness of the job advertisement and does not make clear how your experience would benefit the employer.

 

Paragraph uses no relevant evidence to support the claim.

 

Paragraph does not analyze and address the needs of the assignment and intended audience.

 

 

5 to 8 points

Paragraph shows little awareness of the job advertisement and makes somewhat clear how your experience would benefit the employer.

 

Paragraph uses little detailed, relevant evidence to support the claim.

 

Paragraph shows general ability to analyze and appropriately address the needs of the assignment and intended audience.

 

 

9 to 12 points

Paragraph shows awareness of the job advertisement and makes generally clear how your experience would benefit the employer.

 

Paragraph uses largely detailed, relevant evidence to support the claim.

 

Paragraph shows good ability in analyzing and appropriately addressing the needs of the assignment and intended audience.

 

 

13 to 15 points

Paragraph specifically matches the job advertisement and makes clear how your experience will benefit the employer.

 

Paragraph uses detailed, relevant evidence to support the claim.

 

Paragraph shows strong ability in analyzing and effectively addressing the needs of the assignment and intended audience.

 

Structure  

0 to 4 points

Does not make immediately clear the key message and objective (i.e. a topic sentence that asserts the skills and/or experience you bring).

 

Does not establish the appropriate context for why information is important – i.e. how your experience can benefit the employer.

 

Key message(s) and/or argument(s) is/are unfocused and main points are not clear.

 

Paragraph is not coherent and shows no progress of thoughts/ideas.

 

Paragraph drifts off topic throughout.

 

Student does not follow assignment instructions.

 

 

5 to 8 points

Makes somewhat clear the key message and objective (i.e. a topic sentence that asserts the skills and/or experience you bring).

 

Somewhat establishes the appropriate context for why information is important – i.e. how your experience can benefit the employer.

 

Key message(s) and/or argument(s) is/are somewhat focused and main points are somewhat clear.

 

Paragraph is somewhat coherent, somewhat well sequenced and shows little progress of thoughts/ideas.

 

Paragraph drifts off topic at times.

 

Student follows some assignment instructions.

 

 

9 to 12 points

Makes clear the key message and objective (i.e. a topic sentence that asserts the skills and/or experience you bring).

 

Generally establishes the appropriate context for why information is important – i.e. how your experience can benefit the employer.

 

Key message(s) and/or argument(s) is/are generally focused and main points are generally clear.

 

Paragraph is generally coherent, fairly well sequenced and shows a progression of thoughts/ideas.

 

Minimal topic drift.

 

Student follows most assignment instructions.

 

 

13 to 15 points

Makes immediately clear the key message and objective (i.e. a topic sentence that asserts the skills and/or experience you bring).

 

Clearly establishes the appropriate context for why information is important – i.e. how your experience can benefit the employer.

 

Key message(s) and/or argument(s) is/are focused and main points are clear.

 

Paragraph is coherent, well sequenced and displays logical progression of thoughts/ideas.

 

No topic drift.

 

Student follows all assignment instructions.

 

Grammar & Language

 

(NOTE: use Grammar & Language Checklist as a guide)

 

0 to 3 points

Uses language that is wordy and does not include precise details. Jargon is not used appropriately.

 

Does not adhere to grammatical, spelling or punctuation rules. Contains many errors.

 

 

4 to 6 points

Uses language that is somewhat concise and includes some precise details. Jargon used somewhat appropriately.

 

Adheres to some grammatical, spelling or punctuation rules.  Contains some errors.

 

 

7 to 8 points

Uses language that is mostly concise and includes many, but not all, precise details. Jargon used appropriately.

 

Adheres to most grammatical, spelling or punctuation rules. Contains few errors.

 

 

9 to 10 points

Uses language that is concise and includes precise details. Jargon used strategically and appropriately.

 

Demonstrates sophisticated awareness and use of grammar and written mechanics. Free of grammatical, spelling or punctuation errors.

 

 

Total (out of 40 points):

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