Business Research Organisation | Online Assignment Help
Task is to select an organisation with offices in Australia and research the organisation in order to compile a comprehensive report that outlines the following: What the organisation does and a brief history What industry it is in and what are the specific characteristics of this industry How the organisation is performing (financially, or in terms of market share, reputation) How does the organisation manage its communications How the organisation is perceived publicly Selecting your organisation Once you have been assigned to a group, and notified your tutor of your group membership, you will need to start discussing with your group members what a suitable organisation might be. The organisation should be large enough to have received some public attention with some regularity. A good way to check this is to run a Google News search on the organisation’s name. If the organisation has been in the news recently, then that’s a good start! The organisation also needs to have a presence in Australia, and preferably in the city where your campus is located (Brisbane, Sydney, Melbourne). Once your group has decided on a company, you’ll need to let your tutor know. This should be done by no later than week 4. Your tutor will be able to tell if the organisation is useful for this task. For example… Group A has decided to select Qantas. It’s a big organisation, with a sizeable presence in Australia, and it’s a company that virtually all Australians are familiar with. The group does some prelimiary research to confirm that there is sufficient information available to answer the above questions (1-6). The tutor approves the choice of Qantas as the organisation for Group A. The group schedules a day to meet up and travel to the airport in their city to take some pictures of Qantas planes, and some Qantas signage and branding. This will be used to form an original collage that will go on the coverpage of the report. Later in the week, the group meets again on campus to go through questions 1-6. The first question is easy; Qantas is an airline. The group uses the Qantas company website to gather some information about the history of the organisation. Questions 2-3 are a little more tricky. These require some deeper insight than what can be gathered from the Qantas website. Furthermore, the group wants to ensure that it uses only reliable and “objective” information, so the Qantas website is not deemed appropriate for these questions. Fortunately, the library has a few excellent databases that specifically provide extensive company and industry information. The group splits up some databases and begin gathering relevant data on Qantas and the airline industry. For question 4, the group decides to explore how Qantas communicates with the public. What are the most common forms of communications? The group goes on to examine the company’s “corporate communications”, including the “media releases” section on the company website. The group also reviews the most commonly used forms of advertising, discovering that Qantas relies on a mix of of TV ads, social media, and print advertising. The group discovers that Qantas also makes great use of different PR strategies. The different communications stragies are summarised.