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Purpose

You will develop research and problem-solving skills within a professional context, and learn how to write an extended argument.

Background

You will complete a research city project on a city of your choice. You will look into the demographics of the city, along with the needs.

Task

You will complete four requirements (see below).

Expected Student Outcome

You will develop research skills and critical thinking skills. You will also learn how to identify and target key issues in a real world setting.

Assessment

I’ll be looking for analysis above all. Look into the issues as well as at them. Provide context and boundaries to help me understand exactly what you are trying to say. Grading will follow the CLASS rubric. I expect mechanical excellence, flawless format, and a perfect citation style.

Requirements

This assignment has multiple requirements to complete:

Requirement Points Due Date .

1. MEMO – City Selection 10 points Tuesday, 9/18, 11:55pm

2. Individual APA Research Report 100 points Friday, 12/21, 11:55pm

Requirement 1: MEMO City Selection – 10 POINTS

Pick a town in one of the following counties (NO EXCEPTIONS – do not ask me to choose a town in another county):

· Los Angeles

· Orange

· Riverside

· San Bernardino

· San Diego

This is the town you will use for your research paper. Once it is selected, you may not change the town. You will look at the census data for the town you have chosen and identify their demographics. You will think of a business you feel would be beneficial for this town. You can choose a large metropolitan city, or a smaller suburb. Keep in mind, the larger your town, the more research and time you will spend to discover information. In a correctly formatted 1-Page MEMO report addressed to Dr. Lambe Papoulias in 3rd person point of view:

1. Reasoning to why you chose this town.

2. Describe your selected town in detail, focusing on demographics (median age, median income, social demographics, etc.).

3. Identify a particular type of business that you think would appeal to the majority demographic you have identified . Avoid suggesting things like franchises. Think about unusual businesses or services that would particularly appeal to the local residents. For example, a skatepark might not be the best kind of business where the majority of people are retirees.

This is the first Requirement

I chose Riverside city in California since it is the most popular town in Riverside County. River side town is located along river Santa Ana in this county. It is also known to be the best performing town in the citrus industry around California. River side city consist of a population of 324,722 people as per the last year’s consensus in the United States. This city is also the twelfth most popular town in California State. The largest race that occupies the town is from the Hispanic origin which is 49% of the total population in the town. Other races include the Asians, Non-Hispanic whites, Black Americans and others from unknown origins who occupy the least parts of the town.

Of the River side population, the middle age between 25-45 is the largest seconded by the age below eighteen years and the least is the old age above 65 years. In comparison with gender the female occupy 50.39% and the male occupy 49.61% of the population. The total median age is 31.4, male median age is 30.5 and that of the female is 32.4.The type of households that occupy River side city are married the largest with 50.1%, non-family 27%, female 15.4% and male6.9%.Most of the people on this town, they are high school graduates who happen to be from the White’s Hispanic origin. The most spoken language by residents in River side town is English. The Black Americans record the highest numbers on poverty basis than other races in the town. The River side city records a household Median income of $58,979 where the married families have the highest median. In this city the labor force employment status has the highest percentage followed by the employed and least of the population here in unemployed.

An example of a business would properly fit the demographic of River side town of that of a golf club with all kind of recreational and sport activities. Most of the middle age which happens to be largest of the population in this town enjoys swimming, gym practice and playing other kinds of games like football, volleyball and golf playing among others. The golf club will also offer recreational activities for children such that the customers getting their services can be accompanied by their kids.

Since the majority of the Riverside City like outside activities, such as swimming, gym practice, and playing other kinds of games like football, volleyball and golf playing among others. The business of developing a gold club in the city will help the community towards maintaining the health of the middle-aged people in the community. The community of the Riverside will also benefit due to different entities of community integration and interaction in the community.

The community now is focusing on how to improve and meet a healthy lifestyle. To consider a golf club, as a mayor of the city, it is important to understand the value of health for the community. The highest population in the city is comprised of middle-aged people. The middle-aged people offer a lot to the community not only from the socio-economic perspective, but also, on how to lead a healthier lifestyle for the community and by the community.

The community of Riverside City will benefit a lot from this project. This will enhance a socio-economic activity and source of employment. Developing a sporting complex will also interest and attract potential investors seeking new business opportunities in health living and lifestyle. The community also benefit in form of revenue generated from the sporting complex and this will be a solution for generating income for the city and helping into the potential of the community towards improving its social development. As a result, the golf club is a solution for helping the community to live a healthier lifestyle.

Requirement 2: Individual APA Research Paper – 100 Points

THIS IS AN INDIVIDUAL PROJECT. EACH STUDENT MUST COMPLETE AN APA RESEARCH REPORT.

You will write a report discussing your city, the business you selected for your city, and analyzing the business for your selected city. You will provide an argument letting the reader know why the business you selected would be a good fit for the city you chose. As you are learning in BUAD 301, it is important to make sure to provide solutions with information to back up your reasoning.

A minimum of 8 outside sources are required for your APA report (published and credible sites ONLY – No Wikepedia or webpages). Use any sources that seem appropriate, but make sure you go beyond the surface. Learn what you can about the town’s history. What direction are they going in? Is there a social or political climate that you should account for? What do residents want in their community? After all, there’s no point in recommending a skate park for a community populated by retirees. Keep track of your sources: cite them in the text and list them in your References. Incorrect attribution causes a substantial reduction in your report grade.

Format

You must write your report in APA format. You should be familiar with writing in APA style. If you are not, or would like a refresher, please visit the following website to familiarize yourself with the APA writing style: https://owl.english.purdue.edu/owl/section/2/10/

Additional requirements:

· Must be in APA format – NO MEMOs. You will need a title page in APA format.

· The text of the report should be double-spaced, font 11 or 12, 1 inch margins, 6 pages minimum (does not include title page or reference page).

· Use titles for each section; be creative – City Background Information, Future of City, Planned Business for City, Business Background and Success, Business Idea, etc.

· Include a REFERENCE page with at least eight citations in standard APA style (you can use surveys and interviews as well if you like). They must be as current as possible. The reference page and the title page do not count as part of the minimum of 6 pages.

· Proofread carefully and SPELLCHECK.

· Make sure to write in third person.

· You must include a SWOT analysis for your business (include an actual SWOT Analysis chart)