Instructions For this assignment,
review the Nike case study, located at: https://www.youtube.com/watch?v=M5uYCWVfuPQ.
Click here to view the video transcript.
Once you have viewed the case scenario, respond to the following questions, with thorough explanations and a well-supported rationale.
1. These workers state the “only thing they have is their work”. This statement suggests that without this work, they would have a lower standard of living. Should we inflict western values on this society? Bring in the concepts of social responsibility, integrity, and other business ethics practices.
2. From Nike’s standpoint, is this a fair assessment of their ethical standards? Explain some of the ethical issues that Nike is facing in the case.
3. Explain what Nike has done to improve this situation since this 2011 video. Include the use of codes of ethics and other ethical standards implemented within the organization.
4. Is your opinion of Nike any different now after viewing this video? Would this change your buying behavior with respect to Nike products?
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