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After you have finished your observation and collected notes write a 1 page (minimum) essay describing the design choices you observed for this store and answering the following questions:
1. What type of customer experience does the design of this store aim to give? Is it successful? Why or why not?
2. Does this store have a free flow or boutique style layout?
3. What type of customer traffic or flow patterns did you observe? How would these patterns be affected by a change in the layout?
4. Do you have any recommendations for the store on how to change their store design or layout? Include a detailed floor plan of your recommendations. If you do not have any recommendations include a detailed floor plan of the current design and explain what parts are successful.