Bus 620 industry forecasting | Human Resource Management homework help

Don't use plagiarized sources. Get Your Assignment on
Bus 620 industry forecasting | Human Resource Management homework help
Just from $13/Page
Order Now

BUS 620: Managerial Marketing – James Finch 

Do you have what it takes to manage the marketing decisions within an organization? MANAGERIAL MARKETING examines the marketing function from a managerial standpoint, 

Industry Forecasting

Select an industry that interests you. Using the political, economic, social, technological, environmental, and legal (PESTEL) analysis as covered in the text, analyze the factors that may impact the industry that you have selected and the successful marketing of a company’s product. Evaluate the factors you perceive to be the biggest strengths and weaknesses. Describe some opportunities for growth that could be capitalized over the next five years.

Your paper must be a minimum of three to four pages (not including the title and reference pages) and be formatted according to APA style as outlined in the Ashford Writing Center. You must use at least three scholarly sources from the Ashford University Library, one of which must be peer reviewed, in addition to the textbook. 

Ch. 3 Conclusion

As stated at the outset, one of the most important roles of market research is to provide information that will reduce the uncertainty and risk confronting the firm. Consequently, the value of research is greatest when market conditions are most volatile and least certain. The intensity of head-to-head competition and instability of consumer preferences are two factors that increase the value of current, reliable market research. However, the relative importance, role, and scope of market research will necessarily differ from one organization to the next.

Organizations that embrace the marketing concept recognize that effective market research possesses the potential to improve customer satisfaction and brand loyalty. In fact, it is often said that market research is the listening part of the dialogue between buyers and sellers that is the process of marketing. It is certainly one of the most important means by which organizations can learn about customers’ wants, needs, and preferences.

For the most part, marketing managers need to understand the essential elements of the process well enough to be good clients. First and foremost, this means knowing how to work with professional researchers to assist in the meaningful translation of marketing problems into research questions. The second most important role of marketing managers as consumers of research is to be critical customers. More than the professionals who execute the research studies, managers must recognize that research results are only of value when the information collected is relevant and specific to the challenges facing the organization.

Ch. 4 Conclusion

Quantitative forecasting methods provide predictions of future sales based on the analysis of historical sales data and anticipated future market conditions. Qualitative approaches allow marketing managers to incorporate the judgment and opinions of experts within the field. Forecasts enable companies to evaluate current performance and prepare for future sales levels. The prediction of slowing or declining sales provides an opportunity for firms to re-evaluate their marketing plans and explore alternative opportunities for growth.

Accurate predictions of future demand growth enable organizations to compete and function more effectively by making their operations more efficient. Reliable sales forecasts can facilitate more efficient production planning, improve customer service, and generally improve the allocation of the firm’s resources to match consumer demand. In this way, the competitive advantage provided by better sales forecasting can result in lower costs, higher margins, and improved levels of customer satisfaction and brand loyalty.

Ch. 5 Conclusion

Retail consumers and organizational buyers share some common characteristics in their approaches to decision making. For important purchases, both groups search for information as a means of mitigating the risk of making poor choices. The end-user market for consumer goods is influenced by a wide range of social, cultural, economic, and psychological forces. Some of these are unique to the individual while the impact of others spans large segments of the economy. The process of organizational purchasing is generally free from many of the seemingly extraneous forces that influence retail consumers. The process is designed to provide a highly rational approach to purchasing products and solving problems. It is important to remember, however, that the judgment exercised by people operating within these logical and highly structured buying processes is occasionally going to be influenced by factors unrelated to the objectives of the system. In some instances, marketers intentionally introduce these unrelated factors as part of their efforts to sell products.

Calculate your paper price
Pages (550 words)
Approximate price: -

Why Choose Us

Quality Papers

At Myhomeworkwriters.com, we always aim at 100% customer satisfaction. As such, we never compromise the quality of our essay services. Our essay helpers ensure that they craft each paper carefully to match the requirements in the instruction form.

Professional Academic Writers

With Myhomeworkwriters.com, every student is guaranteed high-quality, professionally written papers. We ensure that we hire individuals with high academic qualifications who can maintain our quality policy. These writers undergo further training to sharpen their writing skills, making them more competent in writing academic papers.

Affordable Prices

Our company maintains a fair pricing system for all paper writing services to ensure affordability. Our pricing system generates quotations based on the properties of individual papers.

On-Time delivery

MyHomeworkWriters guarantees all students of swift delivery of papers. We understand that time is an essential factor in the academic world. Therefore, we ensure that we deliver the paper on or before the agreed date to give students ample time for reviewing.

100% Originality

Myhomeworkwriters.com maintains a zero-plagiarism policy. As such, MyHomeworkWriters ensure that they use the students’ instructions to deliver plagiarism-free papers. We are very keen on avoiding any chance of similarities with previous papers.

Customer Support 24/7

Our customer support works around the clock to provide students with assistance or guidance at any time of the day. Students can always communicate with us through our live chat system or our email and receive instant responses. Feel free to contact us via the Chat window or support email: support@myhomeworkwriters.com.

Try it now!

Calculate the price of your order

You will get a personal manager and a discount.
We'll send you the first draft for approval by at
Total price:

How it works?

Follow these simple steps to get your paper done

Place your order

Fill in the order form and provide all details of your assignment.

Proceed with the payment

Choose the payment system that suits you most.

Receive the final file

Once your paper is ready, we will email it to you.

Our Samples

Our writers complete papers strictly according to your instructions and needs, no matter what university, college, or high school you study in.

All samples
Analysis (any type)
Argumentative essays
Dissertation/Dissertation chapter
Analysis (any type)
Advantages and disadvantages of lowering the voting age to thirteen
Undergrad. (yrs 1-2)
Political science
View this sample
Argumentative essays
Is euthanasia ethical or not?
Undergrad. (yrs 3-4)
View this sample
Dissertation/Dissertation chapter
Videoconferencing as a teaching tool
Undergrad. (yrs 3-4)
View this sample

Our Essay Writing Services

MyHomeworkWriters holds a reputation for being a platform that provides high-quality academic services. All you need to do is provide us with all the necessary requirements and wait for quality results.


Essay Writing Services

At MyHomeworkWriters, we have highly qualified academic gurus who will offer great assistance towards completing your essays. Our essay help service providers are well-versed with all the aspects of developing high-quality and relevant essays.


Admission and Business Papers

With Myhomeworkwriters.com, we will help you secure a position at your desired institution. Our essay writing services include the crafting of admissions papers. We will still help you climb your career ladder by helping you write the official papers that will help you secure a job. We will guide you on how to write an outstanding portfolio or resume.


Editing and Proofreading

Myhomeworkwriters.com has a professional editorial team that will help you organize your paper, paraphrase it, and eliminate any possible mistakes. Also, we will help you check on plagiarism to ensure that your final paper posses quality and originality.


Technical papers

My Homework Writers harbors professional academic writers from diverse academic disciplines. As such, we can develop essay help services in all academic areas. The simplicity or complexity of the paper does not affect the quality of essay writing services.

Sitemap: https://myhomeworkwriters.com/sitemaps/sitemap.xml User-agent: * Allow: / User-agent: AhrefsBot Crawl-Delay: 1 User-agent: SemrushBot Crawl-Delay: 1