Brand Identity Assignment | Buy Assignments Online
Discuss on the 7 element (from Keller, text book is attached, chapter 1-3) for creating a brand identity (What is it? [Academic concept view] + [How could it be used?] with example Criteria choosing brand element [How could it be used] 1- Memorable (Easily recognized, recalled) 2- Meaningful (Descriptive, persuasive) 3- Linkable (Fun and interesting/ Rich visual and verbal imagery/ Aesthetically pleasing) 4- Transferable (Within and across product categories/ Across geographic boundaries and cultures) 5- Adaptable (Flexible/ Updatable) 6- Protectable (Legally/ Competively) Don’t combine element in each section. Provide 2 side view (good and bad) of the element company had apply.