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APM Bachelor of Business students will act as consultants working for a strategic marketing consulting firm which was recently contacted by an investment bank in Sydney. The client wishes to diversify by investing in a marketing project which is unrelated to the core business. According to the client, it doesn’t matter if the investment is made in a brand of cookies or MP3 player, as long as the marketing plan is creative and demonstrates potential. The fact is that the client is so interested in investing in a compelling marketing plan that it has contacted a series of consulting firms in the market. Your group is one of these consulting firms pitching for the job!!! Your role as a consultant is to pitch your marketing plan to a panel which will then assess the attractiveness and relevance of your plan.

Students will prepare a full length marketing plan for ‘uber eats’.

My part is ‘Marketing strategy’ for uber eats.

This Strategy will be the blueprint for success. It will summarise what the students will want to achieve with their brand. A good idea is to read the section on “Three levels of Strategy: Similar Components but different issues” on page 8 of the prescribed text book “Marketing Strategy – A Decision-Focused Approach”. Potential questions you may want to ask during this phase are:

1. Does the brand need to be repositioned?

2. Does the brand need to seize a different target group?

3. What resources will the brand require to achieve objectives?

4. Where do you want the brand to be in the short/mid/long-term?
reporting about ‘marketing strategy’ for uber eats.a