Brand Assignment | College Homework Help
September 12th, 2019
A two-page document outlining
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Brand Assignment | College Homework Help
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- Identify the Brand in the Topic Proposal (MY BRAND IS APPLE)
- Select a brand.
- Describe the brand and underlying brand concept (the brand concept for Disney has been described as family magic—every product, service, and the promotional tool must fit with this).
- What is the brand problem that needs to be solved (e.g., increase awareness)?
- Target market—What is the profile of the typical customer (demographics, lifestyle, usage pattern)?