Prior to the Project, discuss the following quote: “We use social media as an adjunct to my total media/market outreach.” – Jeffrey Gitomer
Social media is perhaps the most effective way to reach people who are between the ages of 16 – 35 (the Millennials).
1) a. Work with a partner and discuss the tips given in the article “How to Write Good Facebook Posts” https://www.outboundengine.com/blog/how-to-write-good-facebook-posts-recipe-for-small-business-success/
b. Which of the tips do you find most helpful? Why?
2) Research Facebook pages of companies that you like and give examples of their Facebook posts that you consider effective. Explain why you have chosen these posts.
3) Individually pick any brand that currently has a Facebook page and create 3 different Facebook posts that will effectively convey the company’s unique selling propositions to your target age group. Popular themes for corporate Facebook posts include: promotion events, new product launches, new advertisements and customer testimonials. Each post should have at least 3 sentences. Feel free to use images. Be creative and have fun.
Submit your work to Assignment 3 Dropbox folder on D2L.
FOR INSTRUCTOR USE ONLY
Grading Rubric – Assignments
BM141: Principles of Sales and Marketing (BCP)
Assignment 3: Social Media Execution
Description of requirements Possible Points Your Score
Answered: Which of the tips do you find most helpful? Why? (In reference to online article “How to Write Good Facebook Posts”) 15
Gave examples of Facebook posts of companies that you like. 10
Explained why you have chosen these posts. 10
Picked a brand that currently has a Facebook page and created 3 different Facebook posts that will effectively convey the company’s unique selling propositions to your target age group. 30
Each of the 3 posts had at least 3 sentences 15
Overall content has clarity and adequate supporting details 5
Formatting – margins and font size appropriate 5
YOUR SCORE: ________
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