Product to Summarize: Batiste Dry Shampoo
Part 1 of 2:
Prepare a four-page competitive analysis by examining one to two competitors to your product or service. Identify the direct competition to your product or service and analyze their strategies, objectives, strengths, and weaknesses. Conduct a competitive analysis on both the industry and market of your chosen product or service. See the CLA1 Part 1 of 2, GUIDE TO COMPETITIVE ANALYSIS. (Provide at least 2 references in addition to the textbook.)
Part 2 of 2:
Prepare a 4 page marketing strategy based on the elements of the 4 P’s used in your chosen product or service. Review the CLA 1 Part 2 of 2 GUIDE TO THE MARKETING MIX ANALYSIS, which can be found in the GAP portal in the course resources. Write about the product you selected in Week 2. The marketing mix is the 4 Ps (product, place, price, and promotion) and each element should be addressed in the report. You may use the “7 Ps” if applicable to your service selection.
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Use sources in addition to your textbook, and provide citations. For example, reference The Wall Street Journal, The New York Times, and other major news/business publications that contain articles about your chosen product or service. Please make use of other business books and sources that deal specifically with your product, industry or market segment. Additionally, www.census.gov is a great resource for demographic information.
1. Need at least 7 peer-reviewed article as the reference
2. Please send me one of the peer-reviewed article that you will use in the paper ahead which I need to summarize in my discussion question.
2. Please refer to the Guide of Competitive Analysis and Guide of Marketing Analysis that I have attached
3. I have also attached the Environmental Analysis of Batiste Dry Shampoo which I presented for your reference
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